Responsive display ads are replacing responsive ads as the default ad type for the Google Display Network. They can be used in standard Display campaigns as well as Smart Display campaigns. Learn more about how to create a responsive display ad
With the introduction of responsive display ads, you may experience the following scenarios with your existing ad types:
| Scenarios | Explanation |
|---|---|
| Ads that run and are editable |
Responsive display ads, and image ads will continue to run, and you can create and edit as usual. |
| Ads that migrate on edit |
Your responsive ads will still run as usual, but if you were to edit the ads, they will automatically migrate to responsive display ads. It doesn't require any effort on your end. Bear in mind that responsive ads are no longer available to create. |
| Ads that run but can't be edited |
Your Ad gallery ads will continue to run and serve; however, you can’t edit or create new Ad gallery ads. |
| Ads that don’t run and can’t be edited | We no longer support the ad type. The ad won't run and you can’t edit or create new ads. |
