July 18, 2018
The Landing Pages report in Google Ads shows you how your landing pages are performing for traditional Search and Display campaigns. This report now also includes landing pages for Dynamic Search Ad (DSA) campaigns.
Use these insights to evaluate and optimize landing pages. For example, let’s say you have an account selling sports gear and your landing page on soccer balls is performing well. Based on this insight, you could create a targeting group dedicated to this landing page so you can customize ad copy more closely to the landing page and drive more traffic. Learn more about the landing pages tab here.
