Your optimisation score, found on the Recommendations page, helps you understand your account’s optimisation potential. Optimisation score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.
We look across key aspects of your campaigns to evaluate whether they are fully optimised and then offer recommended actions if there is room for improvement. If a recommendation can have more impact on your performance, it’s given more weight on your overall score.
Optimisation score encompasses several aspects of your campaign, including:
- Bids & budgets
- Ads & extensions
- Keywords & targeting
- Repairs
Optimisation score is calculated in real-time, and factors in variables like the following:
- Statistics, settings and the status of your account and campaigns
- Relevant impact of available recommendations
- Recent recommendations history
- Trends in the ads ecosystem
Use recommendations to improve your score
Improve your account by checking your optimisation score and implementing recommendations that meet your business goals.
For example:
- Mango, an international retailer, adopted smart bidding recommendations and drove 59% more conversions and 22% higher ROAS.
- Koch Ford, a large car dealer in Canada, adopted tCPA bidding recommendations and drove 77% more conversions while decreasing CPA by 34%.
Note: Optimisation score is shown for active Search campaigns only. Optimisation score doesn’t factor into Quality Score or Ad Rank calculations.
Posted by Blake Reese, Senior Product Manager, Optimisations
