Use placement exclusion lists across your accounts

To help you reach more potential customers, your ads will now show on content that matches any of the topics, placements or display/video/search keywords you target. For example, if you targeted 'bikes' as a topic and 'cycling' as a display/video keyword, your ads will show on content that matches either.

You’ll also notice contextual targeting simplified into a single page in Google Ads, so you can manage all content targeting types (topics, placements, display/video keywords and exclusions) in a single view. The new page can be found in the 'Content' section under Campaigns Campaigns icon on the left-side navigation menu.

You can use the Shared library in your manager account to create, edit and remove placement lists that can be applied to your client accounts. Google Ads manager account (MCC) is a tool for handling multiple Google Ads accounts.

To add or remove a placement exclusion list to a set of accounts, you can use the sub-account settings tab in your manager account.

Note:

Each manager account can create up to three placement exclusion lists with a maximum of 250,000 exclusions per list. MCC placement exclusions can only be added at an account level.
Five placement exclusion lists for each client account including a manager account, with a maximum of 250,000 exclusions per list. This limit is separate from the 20 placement exclusion lists that can be created within a client account and applied to itself.

Instructions

Create a placement exclusion list

Sign in to your manager account.
Click the Tools icon , then click the Shared library drop-down in the section menu.
Under 'Shared library', click Exclusion lists.
1. At the top of the 'Exclusion lists' page, click the toggle for placement exclusion lists.
Click the plus button .
Type a name for your new list in the 'List name' field.
You can:
- Manually enter placements to exclude.
- Use a file to directly upload placements to the list.
Click Save.

Remove a placement exclusion list

Sign in to your manager account.
Click the Tools icon , then click the Shared library drop-down in the section menu.
Under 'Shared library', click Exclusion lists.
1. At the top of the 'Exclusion lists' page, click the toggle for placement exclusion lists.
Remove a list by ticking the box next to it, click Edit, then Remove.
- Note: You cannot remove a list if it's still applied to one or more accounts.

Add a placement exclusion list to a set of accounts

Sign in to your manager account.
Click the Accounts icon , then click the Sub-account settings drop-down in the section menu.
Select the accounts that you want to add the placement exclusion list to.
- Note: You cannot apply placement exclusion lists to sub-manager accounts.
Click the Edit drop-down menu and select Add Placement exclusion lists.
Select the Placement exclusion lists that you want to add to the accounts.
Click Apply.

Note: Account level exclusion lists can't be added to specific campaigns.

Remove a placement exclusion list from a set of accounts

Sign in to your manager account.
Click the Accounts icon , then click the Sub-account settings drop-down in the section menu.
Select the accounts that you want to remove the placement exclusion list from.
Click the Edit drop-down menu and select Remove Placement exclusion lists.
Select the Placement exclusion lists that you want to remove from the accounts.
Click Apply.

Bear in mind

Any changes that you make to your list will be reflected in all the accounts that the placement exclusion list is added to.

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