Extending call and message reporting to more places

November 27, 2018

Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting. The default length of a call that will be counted as a conversion is 60 seconds, and you can change that value at any time based on your business goals. Measuring calls that last over a certain duration can be a helpful indicator of which campaigns, ads, and keywords are driving the highest quality interactions with customers.

We’re also adding call and message reporting to the main extensions tab in Google Ads so you can see how individual extensions are driving results from phone calls and messages. Review new metrics like phone-through rate and chat rate to optimize your performance. Read more about reporting on your call and location extensions.

For more advice and best practices for driving calls with Google Ads, read our updated guide.

Call and message reporting

Posted by Michael Russo, Product Manager, Google Ads

Was this helpful?

How can we improve it?
true
Subscribe to our Best Practices newsletter

Sign up for the Google Ads Best Practices newsletter today to get actionable tips, how-to’s, and the latest product updates delivered right to your inbox.

Subscribe here

Search
Clear search
Close search
Google apps
Main menu
4456899885523652239
true
Search Help Center
true
true
true
true
true
73067
false
false
false