Back in August, we introduced optimisation score to help you understand your account’s optimisation potential. You can use this score, found on the Recommendations page, to improve your account’s performance with suggested actions like pausing keywords, adding additional ads or enabling automated bidding. Apply suggested recommendations to boost conversions and get more for your money.
Optimisation score runs from 0% to 100%, with 100% meaning that you’re taking advantage of all the opportunities identified at that moment. Use this score at the campaign, account or manager account levels.
In the example below, this account received an optimisation score of 76.7%. By acting on each of the suggested recommendations (by either applying or dismissing them), the account can achieve an optimisation score of 100%.
Optimisation score has helped to improve a wide range of accounts:
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Hanapin Marketing, the digital marketing agency behind the blog PPC Hero, made the Recommendations page a central part of their account management routine. In one account, a specific recommendation led to one campaign switching from Enhanced CPC to the fully-automated Maximise Conversions strategy resulting in a 44% increase in conversions and a 32% reduction in CPA. |
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Wpromote, a digital marketing agency, used optimisation score to find opportunities for their accounts to grow while continuing to hit efficiency targets. In one campaign, they used optimisation score to make a change to their bidding strategy. After adopting Target CPA bidding in a remarketing campaign, Wpromote saw conversions increase by 20% and CPA decrease by 16%. |
To use optimisation score, navigate to the Recommendations page in your account. To maximise your chances for success on Google Ads using optimisation score, view our recently-published best practices.
Posted by Blake Reese, Group Product Manager, Google Ads
