Add, edit or remove audiences for App campaigns for engagement

When creating your first App campaign for engagement, you’ll be asked to define your audience. This article walks you through how to add, edit or remove audiences from your campaign. If you haven’t already created an audience list, learn how to create an audience list for App campaigns for engagement.

We recommend that you let your existing audience lists take care of targeting, and avoid applying other targets that might narrow down your audience too much (for example, restricting your audience to a single language or country).
If you notice that your results fall short of the size of your audience list, there are a couple of things that may have happened:
- Some users on your audience list might have uninstalled your app.
- Some users on your audience list might have changed devices.
- You’ve added targeting that has significantly reduced your audience list.

Instructions

Click an option below to reveal the instructions.

In your Google Ads account, click the Tools icon .
Click the Shared library drop-down in the section menu.
Click Audience manager.
Select the 'Audiences' tab, click the pencil icon .
Add your audiences.
- Note: If you haven’t already, learn how to Create an audience list for App campaigns for engagement.
Click Save.

In your Google Ads account, click the Tools icon .
Click the Shared library drop-down in the section menu.
Click Audience manager.
Tick the box to the left of the audience that you want to edit.
Click Edit.
Choose whether to copy, enable, pause, remove, change bid settings or create an automated rule for your audience. Learn how to Set up automated rules.
Make your changes.
Click Apply if you’re changing the bid settings, or click Save rule if you’re creating a new automated rule.

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