See how hotel bids and adjustments performed

 

You may often want to see how specific hotel ads bids and bid adjustments performed to optimize your bidding strategies.

Measure performance of hotel campaign bids

1. Sign in to your Google Ads account.
2. Click on a hotel campaign using the workspace filter on top.
3. You'll see a table listing your ad groups, the bid strategy and level, and metrics such as clicks and impressions.

See how hotel ads bid adjustments performed

To see how your bid adjustments for hotel ads performed for metrics such as CTR and conversions, click on "Itineraries", "Devices", or "Locations" in the page menu.

• Itineraries: Shows bid adjustments for check-in-day, length-of-stay, and user-set dates. You can only set bid adjustments for these dimensions at the ad group level.
• Devices: Shows bid adjustments for the devices you chose when you set the adjustment: Computers, Mobile, or Tablet.
• Locations: Shows bid adjustments for the locations you chose when you set the adjustment.

Learn more about bid adjustments for hotel ads

Default metrics

The following metrics appear in the statistics table:

Conversions	The number of conversions you've received.
Cost/conv	How much, on average, each conversion costs.
Conv. rate	How often, on average, an ad click or other ad interaction leads to a conversion.
Clicks	When someone clicked on your ad.
Impr.	Each time your ad showed in the hotel booking module.
CTR	How often someone who saw your ad clicked on it.
Avg. CPC	How much you're charged, on average, when someone clicks on your ad.
Cost	How much you spent during this period.

Related links

• Configure your report with custom metrics using Report Editor.
• See performance of hotel groups