Predefined reports are ready-made reports that show useful data, such as time of day and location statistics.
We’ve received feedback that many of you drill deeper into your campaigns or ad groups before moving into predefined reports. The transition from campaign or ad group level reports to predefined reports showing the same scope of data is now easier.
Previously, the only way to get to predefined reports was through the ‘Reporting’ icon on the very top navigation bar in Google Ads. This always starts you at account-level data and you can filter down deeper from there.
Today, if you notice something while looking at campaign or ad group data that needs investigating, you can use the newly located ‘Reporting’ icon that lives above the statistics table you’re looking at.
When using this icon, the loaded predefined report will carry over the same scope of data you’re viewing to make for a quicker transition. For example, if you had scoped down to a particular ad group or only search campaigns, and then opened a ‘Day’ report using this icon, the report will be filtered to only that ad group or search campaigns, respectively. However, the icon at the top right opens the predefined report for your entire account.
Posted by Abhishek Kumar, Product Manager, Google Ads
