April 25, 2019
Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on May 1st, 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on July 31st, 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalized a new date.
If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system.
To learn more about parallel tracking, click here.