Your optimisation score helps you prioritise recommended actions for your campaigns so that you can achieve your business goals faster and free up more time in your day. Optimisation score ranges from 0% – 100%, with 100% meaning that your account can perform at its full potential. You can achieve an optimisation score of 100% by applying or dismissing the recommendations in your account.
You can find your optimisation score on the Recommendations page, shown here.
The Recommendations page highlights relevant features that can increase the overall performance of your campaigns. We’re adding new recommendations to optimisation score to include:
- Target ROAS and Target Impression Share Smart Bidding suggestions to help you reach your goals by bidding more efficiently.
- Bid adjustment recommendations for Affinity audiences, demographics and In-market audiences.
- Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers.
Companies are using recommendations to discover opportunities to maximise their account’s potential:
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Rakuten, Japan’s largest e-commerce site, uses optimisation score to improve day-to-day account management and prioritise opportunities with the biggest return. One recommendation prompted Rakuten to switch to a Smart Bidding strategy, which resulted in a 15% profit increase. |
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Marketing agency AnalyticaHouse has a goal of increasing revenue and reach for one of their clients – DeFacto, one of Turkey’s leading fashion and apparel brands. By implementing the Smart Bidding recommendation, they increased revenue by 141% and return on ad spend (ROAS) by 84%. |
To see your optimisation score, navigate to the Recommendations page in your Google Ads account. Use these best practices to maximise your success on Google Ads with optimisation score.
Posted by Ryan Beauchamp, Product Manager, Google Ads
