Create and edit responsive search ads (Google Ads mobile app)

This article talks about creating and editing responsive search ads on the Google Ads mobile app. Learn more About responsive search ads

Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will test different combinations and learn which combinations perform best.

Instructions

Create a responsive search ad

Use the bottom navigation bar and tap More, then select Ads.
Tap the plus button and select Responsive search ad.
Tap the campaign that you want to create a responsive search ad for.
Tap the ad group that you want to add the new responsive search ads to.
You may see a pop-up box that reads: 'To help improve your performance, always include key phrases from your other ads. We copied content from your text ads in this ad group to help you get started'. Tap GOT IT to close the pop-up box.
Enter the final URL and display URL.

Note: Tapping the preview icon

shows potential ads built using your assets. Not all combinations are shown, and some shortening may occur in some formats.

Enter your headlines. You’ll need to enter a minimum of three headlines, but you can enter up to 15.
Enter your descriptions. You’ll need to enter a minimum of two descriptions, but you can enter up to four.
Tap Save.

Tips for entering your headlines

Bear in mind that headlines and descriptions may appear in any order.
Try writing the first three headlines as if they’ll appear together in your ad.
Make sure that you include at least one of your keywords in your headlines, and create headlines that are relevant to the keywords that you’re targeting.
Focus on providing as many unique headlines as you can. More headlines gives Google Ads more options for assembling your messages into relevant ads, which may increase performance.
- Try highlighting additional product or service benefits, a problem that you’re solving, or highlight delivery and returns information. Learn more about creating effective Search ads
- If you can provide even more headlines, try creating variations of the headlines that you’ve already entered. For example, try a different call to action.

Edit a responsive search ad

Use the bottom navigation bar and tap More, then select Ads.
Tap the ad that you want to edit.
In the dialogue, you can edit:
- Final URL
- Display path
- Headlines
- Descriptions
Tap Save.

Add new assets

To add new headlines:

Under 'Headlines' on the 'Edit ad' page, tap + Add headline.
Enter your new headline. You can also use one of the suggested headlines generated by Google Ads.
Tap the tick .
Tap Save.

To add new descriptions:

Under 'Descriptions' on the 'Edit ad' page, tap + Add description.
Enter your new description. You can also use one of the suggested descriptions generated by Google Ads.
Tap the tick .
Tap Save.

Pin headlines and descriptions to specific positions

By default, when you create a responsive search ad, headlines and descriptions can appear in any order. You can steer where individual headlines and descriptions appear in your ad by pinning headlines and descriptions to specific positions.

For example, if you need to show a disclaimer in every ad, you can write the disclaimer as a responsive search ad description, and pin it to position 1. That way, all ads that are shown to customers will include the disclaimer in the first part of the description.

On the 'Edit ad' page, tap the headline or description that you want to pin.
Tap the pin icon that appears next to the headline or description.
Select what position you want to pin your headline or description to by selecting from the pop-up box.
Tap Save.

Tips for pinning

Pinning one headline or description causes it to show only in that specific position, preventing other headlines or descriptions from showing in its place. Since pinning reduces the overall number of headlines or descriptions that can be matched to a potential customer’s search, pinning isn’t recommended for most advertisers.
Try pinning two or three headlines or descriptions to each position so that any of them can show in that position. This gives you more flexibility to find out which headlines or descriptions perform better.
- For Example: If you pin the headline 'Official Website' to Headline position 1, then all ads that customers see will have 'Official Website' as the first headline. However, if you pin a second headline – let’s say 'The Official Site' – to Headline position 1, then all ads that customers see will show either 'Official Website' or 'The Official Site' as the first headline.
If you have headlines and/or descriptions pinned to all available positions, unpinned headlines and/or descriptions won’t show.
Headlines or descriptions pinned to Headline position 1, Headline position 2 or Description position 1 will always show. Content pinned to Headline position 3 and Description position 2 are not guaranteed to show in every ad. If you have text that should appear in every ad, then you must pin it to either Headline position 1, Headline position 2 or Description position 1.
To preview how your responsive search ad will appear to users, tap the preview icon .

Policy issues

If you attempt to save your responsive search ad and receive a 'Policy issues' pop-up, this means your ad doesn't comply with the Google Ads policy. The pop-up will detail which policy issues are active in your ad. Tap FIX ERRORS and then make changes to your ad to comply with the Google Ads policy.

Deleting assets

On the 'Edit ad' page, tap the headline or description that you want to delete.
Tap the bin icon that appears next to the headline or description.
Tap Remove in the popup that appears.
Tap Save.

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