Stay connected with the Google Ads mobile app

Best practices for getting the most out of your account on the go.

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With the Google Ads mobile app, in addition to creating and monitoring your campaigns in real time with custom notifications, you can also review high-impact recommendations to improve performance and take action quickly and easily.

Tip

Make sure that you’ve updated to the most recent version of the Google Ads mobile app. You can check for updates on Google Play or the Apple app store.

Monitor performance

Use the account Overview page to view your latest account performance, along with interactive cards like ‘Auction insights’, to see if any action is needed.
Review performance data at the level that’s most relevant to you. You can view performance of accounts, campaigns, ad groups, ads and keywords.

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Take action to improve your account

Check your recommendations at least once a week. Google Ads surfaces recommendations based on real-time data, which you can review and apply quickly.

Tip

Use optimisation score to prioritise recommendations. Optimisation score recommends actions that have high potential for impact based on historical performance, auction simulations and machine learning.

Examples of actions that you can take include:

Need to launch a campaign while in a taxi? Pause or enable campaigns and ad groups.
Need to capture more opportunity over the weekend? Set a budget for your campaign.
Need to launch a last minute holiday promotion? Create and edit responsive search ads.

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Keep your campaigns on track

Set up custom notifications from the Settings page. You can get real-time notifications and alerts – such as your weekly performance summary or ad disapprovals.
Use the help page in the app to contact an expert via phone, chat or email if you need support.

Tip

When using the Google Ads app on the go, keep your accounts secure by setting a screen lock and two-step verification.

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