When creating new Hotel ads campaigns, you can choose from 2 types of ad group options: hotel booking links and travel promotion. These options help you reach travellers with a message and landing page that will best match where they are in their travel journey.
Hotel booking links
Hotel booking links display room prices and availability, with a link that sends users directly to your booking page or (if you choose) to a Google-hosted checkout page. These ads and free booking links appear in connection with hotels on Google Search and Google Maps when travellers are getting ready to book a specific hotel. They’re an excellent choice for advertisers who are interested in driving reservations at moments when travellers are getting ready to take action.
Travel promotion
Travel promotion ads appear on Google's immersive hotel listings and Google Maps when travellers search for topics related to a city, region or destination, such as 'hotels in New York' or 'what to see in Paris'. Travel promotion ads are designed to highlight your property’s features and draw incremental traffic in addition to your organic listing. You can present exciting options to travellers when they’re still deciding where to stay. Travel promotion ads can also be a good way to showcase your hotel or other property for opportunities such as:
- Grand openings
- Renovations
- Unsold rooms
- Brand presence
- Special promotions
Learn more about Travel promotion ads.
