When you create responsive display ads in Google Ads, those ads are automatically generated in various combinations from the headlines, images and descriptions that you add. During the ad creation process, you have advanced format options available for use. These options are: asset enhancements, auto-generated videos and native formats.
Asset enhancements
This feature lets Google enhance your assets to drive better performance out of your ads, and create even better looking ads. Modifications include:
| Smart cropping of images to highlight image focal points | Design-centric text and logo overlays on relevant image areas to create a more professional look |
| Descriptions may be occasionally dropped | Logos with excessive white backgrounds ('margins') may be cropped to zoom in on the logo itself |
No cropping |
Smart cropping |
Help improve your assets with the following AI-based enhancements:
- Image expansion: Adjusts the dimensions of an asset using Google AI to improve the performance, fit and finish of the ad impression.
- Resolution improvement: Enhances an image using Google AI to increase resolution and sharpen the image.
- Animated images: Turns static images into more engaging animated assets to improve ad performance.
- Ad backgrounds: Applies generic background decorations to certain ad treatments to improve ad performance.
Auto-generated videos
This feature lets Google create your video ads by combining your headlines, descriptions and images. Auto-generated video ads are eligible to be shown on various placements on the web and in apps, and they increase your ad reach. If you've already added your own video content, then your ads won't use auto-generated videos. Learn more About auto-generated videos for responsive display ads
Native formats
This feature will generate ads using native formats to expand your reach to more publishers, including YouTube and Gmail. Adding native formats might also improve ad performance.
1.91:1 marketing images
These advanced format options don't affect dynamic ads or call-to-action text.
Specifications
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Recommended dimensions: Required: |
Recommended dimensions: Required: |
Maximum Required: |
Maximum number of images allowed: 15 |
1:1 marketing images
Specifications
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Recommended dimensions: Required: |
Recommended dimensions: Required: |
Maximum Required: |
Maximum number of images allowed: 15 |
9:16 marketing images
Specifications
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Recommended dimensions:
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Recommended dimensions:
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Maximum Recommended |
Maximum number of images allowed: 15 |
Best practices
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Recommended images: |
Use high quality images |
Don't overlay text, logos or buttons |
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Make product or service the focus of the image |
Avoid collage image |
Avoid digital composite backgrounds |
1:1 logos
Specifications
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Recommended dimensions: Required: |
Recommended dimensions: Required: |
Maximum Required: |
Maximum number of images allowed: 5 |
Best practices
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Centred and carefully cropped
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Limit white space or padding to 1/16th of total logo size
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Transparent background preferred
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Avoid small text or 'flair'; copyright/trademark symbols |
4:1 logos
Specifications
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Recommended dimensions: Required: |
Recommended dimensions: Required: |
Maximum Required: |
Maximum number of images allowed: 5 |
Videos
Specifications
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YouTube URL Required: |
Max number allowed:
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Best practices
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Cover top aspect ratios |
30 seconds or less |
Grab attention within the first 2 seconds |
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Diversify content |
Communicate visually |
Don't overlay text, logos or buttons |
Character count
Specifications
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Short headline: Required: |
Long headline: Required: |
Descriptions: Required: |
Business name: Required: |
URLs
Specifications
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Final
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Mobile-specific
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Custom URL parameters
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Tracking URL template |
Non-native vs. Native formats
Non-native format specifications
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Serve on all inventory types |
Business name is always displayed |
Images maintain size and dimensions |
Native format specifications
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Serve on native inventory |
Business name is usually displayed |
Images may be resized and/or cropped |
