Hotel ads product updates to support the industry during COVID-19

May 12, 2020

As travel search behaviors change, our goal is to help Hotel ads partners minimize risk while driving future bookings in a responsible manner. We’ve been piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a traveler stays at the hotel, automatically adjusting Hotel ads bids to maximize booking value. This program is now open for global participation by all Hotel ads partners.

In the next few weeks, we will also roll out a "Free Cancellation" filter for users searching for hotels and highlight which hotel rates are refundable when users are looking to book. Additionally, we’re making it easier for partners to share this information through their global partner cancellation policies. 

For more on how to manage your hotel’s presence on Google through COVID-19, there are new COVID-19-specific Hotels Best Practices.

Posted by Michael Trauttmansdorff, Group Product Manager, Travel Ads

Was this helpful?

How can we improve it?
true
Subscribe to our Best Practices newsletter

Sign up for the Google Ads Best Practices newsletter today to get actionable tips, how-to’s, and the latest product updates delivered right to your inbox.

Subscribe here

Search
Clear search
Close search
Google apps
Main menu
4457219731361625253
true
Search Help Center
true
true
true
true
true
73067
false
false
false