This article is about GARM’s brand safety floors and how they relate to YouTube's advertiser-friendly guidelines. Learn more about YouTube’s brand safety methodology for ads.
| GARM’s brand safety floors | GARM’s definition | YouTube advertiser-friendly content guidelines |
|---|---|---|
| Adult & Explicit Sexual Content |
Illegal sale, distribution, and consumption of child pornography Explicit or gratuitous depiction of sexual acts, and/or display of genitals, real or animated |
Adult content Adult themes in family content |
| Arms & Ammunition | Promotion and advocacy of sale of illegal arms, rifles, and handguns Instructive content on how to obtain, make, distribute, or use illegal arms Glamorization of illegal arms for the purpose of harm to others Use of illegal arms in unregulated environments |
Firearms-related content |
| Crime & Harmful acts to individuals and Society and Human Rights Violations | Graphic promotion, advocacy, and depiction of willful harm and actual unlawful criminal activity Explicit violations/demeaning offenses of human rights (e.g. human trafficking, slavery, self harm, animal cruelty etc.) Targeted harassment of individuals and groups |
Harmful or dangerous acts |
| Death or Injury or Military Conflict |
Promotion or advocacy of death or injury Incendiary content provoking, enticing, or evoking military aggression Live action footage/photos of military actions & genocide or other war crimes |
|
| Online piracy | Pirating, copyright infringement, and counterfeiting |
Google Publisher Policies (AdSense) |
| Hate speech & acts of aggression | Unlawful acts of aggression based on race, nationality, ethnicity, religious affiliation, gender, or sexual image or preference Behavior or commentary that incites such hateful acts, including bullying |
|
| Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust | Excessive use of profane language or gestures and other repulsive actions with the intent to shock, offend, or insult | |
| Illegal Drugs / Tobacco / e-cigarettes / Vaping / Alcohol |
Promotion or sale of illegal drug use - including abuse of prescription drugs Federal jurisdiction applies, but allowable where legal local jurisdiction can be effectively managed Promotion and advocacy of tobacco and e-cigarette (vaping) & alcohol to minors |
|
| Spam or Harmful Content | Malware / phishing |
Google Publisher Policies (AdSense) |
| Terrorism | Promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society | |
| Debated Sensitive Social Issues | Insensitive, irresponsible and harmful treatment of debated social issues and related acts intended to demean a particular group or incite greater conflict | |
| Misinformation | Misinformation is defined as the presence of verifiably false or willfully misleading content that is directly connected to user or societal harm | (see Medical and scientific misinformation, harmful misinformation) |
