Update on the move to Impression Share bid strategy

June 23, 2020

Last year, we announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Over the next few weeks, existing campaigns using these strategies will automatically switch over to use the Target Impression Share strategy based on previous target locations and historical impression share.

Learn more about Target Impression Share in the Google Ads Help Center.

Posted by Sagar Shah, Product Manager, Google Ads


 

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
15106188966635552289
true
Search Help Center
true
true
true
true
true
73067
false
false
false