You can find specific performance data that interest you by customizing the statistics tables of your Google Ads account using columns, segments, and filters. Once the table looks exactly how you want, you can download it as a report in a variety of formats and save it. Your saved reports are visible to everyone with access to your account. You have the option of seeing all reports, or only those reports that you created. You can also set up the report to run at specific intervals, and schedule it to be emailed to you or other people who have access to your account.
There are two places to view and analyze your performance data: in your statistics tables and in the Report Editor.
This article explains how to manage the data in your statistics tables. You’ll learn how to:
- Customize your statistics tables using columns, segments, and filters to get the data you need at a glance.
- Create one-time or recurring reports from the data in your statistics tables that you can download, schedule, and share with others.
Instructions
How to customize your statistics table
- Sign in to your Google Ads account.
- In the left page menu, click on the page that has the data you’d like to view.
- Check that the table contains the date range, columns, filters, and segments you'd like to include in your report. Segments that you've applied to the data in the table show up in your report as rows. For detailed steps on customizing your table, refer to this article.
How to download the table as a report
- Go to the page that has the statistics table you’d like to download.
- Click the download icon
in the upper right corner above the table.
- Click Download, then select the format of the report. Available formats include Excel CSV, TSV, PDF, XLSX, XML, and Google Sheets.
in the upper right corner above the table.How to schedule report emails and save the table as a report
You can have Google Ads email a statistics table as a report to you and other people who have the direct access level to view your reports. If you’ve customized your statistics table, you can also save a copy of it that you later review and edit in the Report Editor.
- Go to the page that has the statistics table you’d like to share.
- Click the download icon
- Click Schedule.
- Choose the frequency (examples: daily, weekly) that the reports are sent and in what format (for example, CSV and PDF).
- Complete the other optional settings for your report.
- To save a copy of the table that you can edit in the Report Editor, click Save this report and enter a name.
Saved reports that you haven’t accessed in over 18 months are automatically removed from your account. You can access a report by opening or downloading it, or by opening a dashboard that has the report.
- Click Schedule.
When you schedule a report from the statistics page, any campaign or ad group filters added will be included in the report. For example, if you select "Enabled/Paused" as a campaign filter and schedule a report, any new campaigns that are created, and that are either enabled or paused, will be automatically added in the filter and report.
Tip: Review and edit existing reports in the Reports page
When reports will run
Reports for individual accounts begin running at 1 A.M. in your designated time zone. Reports for manager accounts begin running at 5 A.M. in your designated time zone. Reports for accounts without a designated time zone will begin running at 1 A.M. Pacific Time for individual accounts and 5 A.M. Pacific Time for manager accounts.
