UK Financial Services Verification

In order to show financial services ads of any kind in the UK - including showing ads to UK users who appear to be seeking financial services - advertisers need to be verified by Google. As part of the verification process, advertisers must demonstrate that they are authorized by the UK Financial Conduct Authority (UK FCA) or qualify for one of the exemptions.

To complete verification or apply for an exemption from UK FCA authorization, applications must be submitted by an Authorized Representative (anyone acting on behalf of the firm such as an Agency) of the organization via the form given below.

[Important] Beginning September 26, 2023 Google will require that a contact from the FCA registered entity has been added to your Google Ads account. Please ensure the contact has accepted the invitation before completing this form. Visit the UK Financial Services Verification page for more information.

* Required field

Contact name *

End Customer Company Name *

What is the name of the company being advertised? If you belong to an agency, please provide the name of the company that you’re managing the campaigns for. This will help us route your case to the best available agent.

Contact email *

Please provide a phone number we can call to reach you

Keep in mind: We'll do our best to call you, but we still might email you if that's the quickest way to give you help.

Email CCAdd additional field

Include email address(es) of those you would like to CC on this submission.

Select a Google Ads Customer ID *

If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account. Please select the Customer ID for the individual account. Learn how to find your Google Ads customer ID.

Note: Each Customer ID should be submitted via a separate form.

Select one of the following: *

As an FCA authorized advertiser, you can initiate verification for an Approved Third Party using this form. You will need to have completed UK Financial Services verification for your business before submitting this form, and you can only vouch for third parties whose financial promotions are approved by you.

Please note this should be only filled by first party authorized firms (or their representatives) for approved third party advertisers. This verification is not meant for verifying agencies that work on behalf of financial service providers.

Note: Any time you want to add or remove an Approved Third Party, you will need to submit the form again. You must notify us immediately if you cease to approve the promotions of any third party.

Google Ads Customer ID of the UK FCA authorized advertiser *

Learn how to find Google Ads customer ID

Please enter CID in the format XXX-XXX-XXXX or XXXXXXXXXX.

Name of the Authorized Representative (anyone acting on behalf of the firm such as an Agency) applying for verification *

Representative authorized by the UK FCA registered firm to act on their behalf of, or authorized to run ad campaigns on Google for them

Organization's name *

This must EXACTLY match the business name associated with your UK FCA registration, including any capitalization and punctuation.

UK FCA Reference number (FRN) *

This is a 6 digit number assigned by the UK FCA on completion of registration with them. For example, 123456

Please enter valid 6 digit number assigned by the UK FCA on completion of registration with them

Organization’s name *

Please provide the name of the organization of the exempt government or UK FCA approved entity

Organization's address *

This must match the address associated with your UK FCA registration

Organization’s address *

Please provide the address of the organization of the government or UK FCA approved entity

Name of the Authorized Representative (anyone acting on behalf of the firm such as an Agency) applying for verification *

Representative authorized to act on their behalf of, or authorized to run ad campaigns on Google for them

Name of the Authorized Representative (anyone acting on behalf of the firm such as an Agency) requesting removal of the previously Approved third party *

Representative authorized by the UK FCA registered firm to act on their behalf of, or authorized to run ad campaigns on Google for them

Organization’s name *

Please provide the name of the organization of the exempt non-financial services advertiser

Organization’s address *

Please provide the address of the organization of the exempt non-financial services advertiser

Contact Email address of the UK FCA authorized firm *

Organization’s Name *

Please enter the name of the third party financial services organization approved by you.

Organization’s address *

Please enter the address of the third party financial services organization approved by you.

Organization’s Name *

Please enter the name of the third party financial services organization for which you’re requesting removal

Contact Email address of Authorized Representative (anyone acting on behalf of the firm such as an Agency) *

Government email address linked to the Google Ads account *

To qualify for the government entity exemption, there must be at least one email address ending in .gov.uk associated with the Google Ads account for which you’re requesting verification. Please list a .gov.uk email address associated with the account here.

Please use an email address ending in .gov.uk associated with the Google Ads account.

Please provide the domain(s) or website(s) included in the UK Financial Conduct Authority registry or domain(s) or website(s) you may be using for advertising on Google Ads which are not included in the UK FCA registry *Add additional field

Click the "Add additional" link to add multiple domain(s) or website(s). If you advertise apps, video or social media pages, please make sure to include corresponding domain(s) in your certification request (e.g. apple.com, google.com, youtube.com, facebook.com).

NOTE: Please submit domains in the following format only: example.com or example.com/subpage.

Warranty *

As next steps, you will be asked to submit advertiser identity verification documentation if you have not completed this process before. You’ll receive an email and an in-account notification that will guide you through the identity verification process in Google Ads. Keep in mind, once we send you an email and show the in-account notification, you’ll have 30 days to start the identity verification process in Google Ads. If you fail to complete verification within the time given, your account will be paused. Learn more about Advertiser Identity verification.

Google Ads account Customer ID *

Please enter the Customer ID of the third party financial services organization approved by you. Learn how to find Google Ads customer ID

Please enter CID in the format XXX-XXX-XXXX or XXXXXXXXXX.

Contact Email address *

Please enter the email address of the third party financial services organization approved by you

Please provide the approved third party’s domain(s) or website(s) used for advertising on Google Ads *Add additional field

If you advertise apps, video or social media pages, please make sure to include corresponding domain(s) in your certification request (e.g. apple.com, google.com, youtube.com, facebook.com).

NOTE: Please submit domains in the following format only: example.com or example.com/subpage.

Warranty *

Google Ads account Customer ID *

Please enter the Customer ID of the approved third party financial services organization for which you’re requesting removal. Learn how to find Google Ads customer ID

Please enter CID in the format XXX-XXX-XXXX or XXXXXXXXXX

Contact Email address *

Please enter the email address of the previously approved third party financial services organization

Please provide the approved third party’s domain(s) or website(s) for removal from financial promotions on Google Ads *Add additional field

NOTE: Please submit domains in the following format only: example.com or example.com/subpage.

Please provide the rationale for the removal of the approved third party’s financial promotions on Google Ads. *Add additional field

Please provide the domain(s) or website(s) you are using for advertising on Google Ads which are not related to Financial Services. Click the "Add additional" link to add multiple domain(s) or website(s). *Add additional field

If you advertise apps, video or social media pages, please make sure to include corresponding domain(s) in your certification request (e.g. apple.com, google.com, youtube.com, facebook.com).

NOTE: Please submit domains in the following format only: example.com or example.com/subpage.

Please provide the domain(s) or website(s) you are using for advertising on Google Ads *Add additional field

Domains must end in .gov.uk in order to qualify for this verification. Click the "Add additional" link to add multiple domain(s) or website(s).

NOTE: Domains must end in .gov.uk in order to qualify for this verification.

Please provide a brief description of the business you are promoting on Google ads and your rationale for targeting keywords related to financial services. *

Warranty *

Summary of the issue

Please be as detailed as possible.

UK Financial Services Verification

Your email has been sent

Thanks for contacting Google Ads support.