Edit keyword maximum CPC bids

You can change keyword maximum cost-per-click (CPC) bids individually, or you can change multiple bids at once.

Select and edit specific keyword maximum CPC bids

1. Select  Keywords in the type list.
2. Select one or more keywords to edit.
3. In the  Edit Panel, edit the maximum CPC bid. When more than one keyword is selected, the new bid applies to all selected keywords.

Import new keyword maximum CPC bids

To import new bids for existing keywords, use CSV import or the Make multiple changes tool and include a column for maximum CPC bids.

Advanced bid changes tool

The Advanced bid changes tool provides several ways to edit the bids of the keywords you've selected.