Recommendations and optimisation score

Recommendations is an entire section of your Google Ads account dedicated to helping you improve your campaigns. Recommendations can introduce you to new features, and help you get more out of your budget by improving your bidding, keywords and ads.

Within the Recommendations page, you'll find your optimisation score, an estimate of how well your Google Ads account is set up to perform. Applying or dismissing recommendations changes the overall optimisation score of your account.