Lift measurement
Use lift measurement tools to measure the effectiveness of your ads, which you can use to adjust and improve your Google Ads campaigns. Lift measurement is only available to some Google Ads advertisers.
- About Brand Lift
- Set up Brand Lift measurement
- About Brand Lift survey response count and absolute lift
- About Maximize Lift bidding
- About accelerated measurement for Brand Lift studies
- About Brand Lift surveys
- Understand Lift measurement statuses and metrics in Google Ads
- About Search Lift
- Set up Search Lift measurement
- Understand Search Lift measurement statuses and metrics in Google Ads