Customer Match basics
As Apple’s App Tracking Transparency (ATT) policies go into effect, your data segments (especially website, app and automatically created lists) and Customer Match lists may be impacted on iOS 14 traffic (including the use of these lists for exclusions). Campaigns promoting web-based conversion goals – particularly those using Customer Match and your other data segments – may also see performance fluctuations. During this time, we'll be expanding modelled conversions to more iOS 14 traffic.
| 1. Segment your customers and upload your first-party data to Google Ads. | 2. Google Ads matches your customer data to Google Accounts. | 3. Target (or exclude) your new audience list across devices and channels. |
4. Expand to new customers using auto-generated 'Similar audience' lists. (Available for Search, Shopping, Display, Gmail and YouTube) |