Conversions with basket data is an extension to conversion tracking on your website and app. Using conversions with basket data you can provide the details of products sold for each transaction. By providing this additional information, you can understand your ads performance better and drive further optimisations.
This article explains how to set up conversions with basket data and submit your basket data. Learn more About reporting conversions with basket data.
Before you begin
For a successful implementation, you need:
- A website or app: This is where you'll put the conversions with basket data parameters code.
- The ability to edit website or app code: Either you or your web developer will need to be able to add the code to your website or app. We will be tweaking how you are tracking conversions currently by adding the conversions with basket data parameters code to it.
- A linked Google Ads and Merchant Center account.
- To research your current conversion setup: Learn how you’re tracking conversions currently. This can be deployed with the Google tag, Google Analytics e-commerce tracking, Firebase (for apps) or Search Ads 360. Your current conversion tracking setup will determine how basket data parameters will be added to it.
- Basket data parameters: Familiarise yourself with the different basket data parameters. Learn more about Conversions with basket data parameters.
Set up conversions with basket data
Here are the steps on how you can set up conversions with basket data:
- Choose and deploy an appropriate implementation method
- Provide cost of goods sold (cogs)
cost_of_goods_sold(optional) - Test your implementation
