Advertising plays a crucial role in driving your success during retail holidays. From communicating promotions and limited time offers, to sharing your unique product selections with the right audience, Google Ads can help you build brand awareness, position your business as a go-to destination for holiday shopping, and meet the goals that you’ve set for your campaigns.
In this guide, you’ll learn how to optimise your existing Performance Max campaigns for the holidays.
If you’d like to set up a campaign, first visit Create a Performance Max campaign, then review the best practices outlined in the next few articles.
Retail holiday benefits of Performance Max campaigns
Performance Max campaigns use Google AI across bidding, budget, optimisation, audiences, creatives, attribution and more to help you meet your Google Ads goals. You can use Performance Max to unlock the following benefits:
- Reach new audiences across Google’s channels and networks
- Drive better performance against your goals
- Get more transparent insights
- Steer automation with your campaign inputs
- Simplify campaign management and easily optimise your ads
In addition to the regular benefits of Performance Max, you can optimise your campaigns during the holidays to:
- Highlight sales and promotions
- Capture holiday demand with budgets and bidding
- Leverage seasonality adjustments for key promotion days
Before you begin
If you’re new to Performance Max, or you’d like to review the resources available in the Help Centre, consider bookmarking the Performance Max Help Centre folders linked below to use as references.
