Reach new customers and grow your business with Google Ads, Google's online advertising programme. These guides are designed to get you up to speed quickly, so that you can create successful ads and turn your advertising investment into revenue. Just pick the path that's right for you to begin!
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Basics | Get started with Google AdsWant to know how to be successful with Google Ads? Learn about online advertising basics, setting up a Google Ads campaign and improving your results. |
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Mobile | Make your website and ads mobile-friendlyMore than half of Google.com searches are from mobile devices. Follow this guide to learn how to optimise for these potential customers. |
Web + App | Get the full value of web + app93% of consumers use both web and app to research, browse and purchase1, and Google AI connects and enhances your web and app experience so you can drive a 21% increase in your web campaign ROI. Learn how to get the full value from your web and app channels |
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Optimisation | Create successful search campaignsFollow this 3-point strategy to engage potential customers with targeted messages in the moments that matter most. |
Best practices | Get the most out of Google AdsAre you ready to take your performance to the next level? Learn in-depth strategies vetted by the people who built Google Ads to help you succeed. |
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Prefer learning with video? Watch our Get Started with Google Ads video series to learn how to build a successful Google Ads account. |
1. Google and Greenberg mWeb and App Study, US Only, Q2 2021.