Troubleshooting European Union (EU) user consent policy

Google’s updated European Union (EU) user consent policy requires you to comply with various obligations, such as:

• Making certain disclosures to your users in the European Economic Area (EEA) and the UK.
• Obtaining their consent for the use of cookies or other local storage where legally required, and for the collection, sharing and use of personal data for personalisation of ads.

This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR).

This troubleshooter addresses some commonly asked questions about the EU user consent policy audit and what you can do as an advertiser or a publisher to comply with the policy. To learn more about the policy, visit our EU user consent policy Help Centre.