Troubleshoot unidentified Google Ads charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon 
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
Keep in mind: The way that Google Ads charges appear on your credit card or bank statement can vary depending on the credit card you're using. Typically, here's what you can expect to see if you're using the following payment methods:
If you've been charged by Google Ads and you're using Visa or MasterCard to pay, you might see any of the following charges on your statement:
- GOOGLE ADS. [email protected]
- GOOGLE*GOOG[10-digit Google Ads Customer ID]
- GOOGLE*SVCS[10-digit Google Ads Customer ID]
- GOOGLE*ADWS[10-digit Google Ads Customer ID]
If you notice more than one customer ID on your statement, it might mean that you have more than one Google Ads account associated with that payment method.
If you've been charged by Google Ads and you're using American Express to pay, you might see any of the following on your statement:
- GOOGLE LTD. [email protected] GOOGLE ADS ADVERTISING
- GOOGLE INC. [email protected] GOOGLE ADS ADVERTISING
- GOOGLE*SVCS[10-digit Google Ads Customer ID]
- GOOGLE*ADWS[10-digit Google Ads Customer ID]
If you notice more than one customer ID on your statement, it might mean that you have more than one Google Ads account associated with that payment method.
If you've been charged by Google Ads and you're using direct debit to pay, you might see any of the following on your statement:
- Goog_[10-digit Google Ads Customer ID]
- Google_[10-digit Google Ads Customer ID]
- Google[10-digit Google Ads Customer ID]
- GOOGLE[10-digit Google Ads Customer ID]
- GOOOGLE_A[10-digit Google Ads Customer ID]
- GOOGLE_[10-digit Google Ads Customer ID]
- GOOGLE ADS[10-digit Google Ads Customer ID]
Sometimes a banking delay causes the charge to be shown on your bank statement a few days after it's shown on your Summary page. For example, a charge might be shown on your Summary page as occurring on 7 April, but it appears on your bank statement on 10 April. This kind of delay is normal.
Does the descriptor contain a Google Ads account ID?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
Was this answer helpful?
When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
Was this answer helpful?
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
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Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
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You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
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Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
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This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
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If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
This is why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so that if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
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When you stop your ads from running – by cancelling your account or pausing or removing your campaigns – the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon
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Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget £10 per day, and you're charged for a monthly billing period, the maximum you would pay is £300.
If Google over-delivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue £35 in clicks in one month, but you have an average daily budget of £1 per day (and therefore £30 per monthly billing period), you'll receive a £5 overdelivery credit.
Note: Pay for conversions campaigns are billed differently and can be billed for more than two times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labelled 'Overdelivery'.
Was this answer helpful?
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds – or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you'll get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is £500, then you'll be charged every time that your costs reach £500 within the same month. If your costs total $1,500 in a month, you'll be charged $500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of £500 on 25 August, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on 1 September.
Was this answer helpful?
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade – you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
Sometimes, your bank statement charges look a bit different from those that you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorised charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And make sure that you block out all charges and other information that isn't associated with the charge in question – your privacy is important to us.
Was this answer helpful?
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorisation request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time that a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means that your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognised by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorisation request that doesn't go away on its own, contact your bank for help.
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The following table shows a list of possible products that the charge could come from. Please take a look and see if the charge matches another Google Product. Keep in mind that if your charge is not related to a Google Ads account, the support team will be unable to help you at this time.
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The following table shows a list of possible products that the charge could come from. Please take a look and see if the charge matches another Google Product. If the product does match the charge, it's recommended that you visit the Help Centre listed in the column on the right.
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