Blockchain-based content

The purchase, holding or exchange of cryptocurrencies should be conducted through certified services in regulated jurisdictions.

You must also comply with applicable regulations for any region or country that your app targets and avoid publishing your app where your products and services are prohibited. Google Play may request you to provide additional information or documents regarding your compliance with any applicable regulatory or licensing requirements.

If your app sells or enables users to earn tokenised digital assets, you must declare this via the Financial features declaration form on the app content page in Play Console.

When creating an in-app product, you must indicate in the product details that it represents a tokenised digital asset. For additional guidance, see Create an in-app product.

As required by Google Play’s Real-money gambling, games and contests policy, gambling apps that integrate tokenised digital assets, such as NFTs, should complete the application process.

For all other apps which do not meet the eligibility requirements for gambling apps and are not included in Other real-money game pilots, anything of monetary value should not be accepted in exchange for a chance to obtain an NFT of unknown value. NFTs bought by users should be consumed or used in the game to enhance a user’s experience or aid users in advancing the game. NFTs must not be used to wager or stake in exchange for the opportunity to win prizes of real-world monetary value (including other NFTs).

• Apps that sell bundles of NFTs without disclosing the specific contents and values of the NFTs.
• Pay-to-play social casino games, such as slot machines, that reward NFTs.