After creating a featured product, it will be displayed on the app details page. If you submit multiple featured products, they will be displayed in a cluster on your app details page, with the most relevant products being prioritized first.
If you added additional assets to your featured product, this will make it eligible to be shown on additional surfaces across Google Play such as the Apps or Games tabs.
To view your current and previous featured products, go to Store presence > Promotional content > Featured products. Each line represents a featured product, which is divided into two tables:
- Featured products in draft or submitted status
- Expired or past featured products
Each line item shows key information about the featured product and the assets associated with it. If you created an offer and/or provided additional assets, these can be shown by expanding each row where the offer or additional assets you provided are listed.
Evaluate your featured product performance
You can use the estimated sales report in Play Console to evaluate how your featured product performed. This report contains low-latency information about featured product purchases.
To track your featured product purchases, you can identify the following:
- The "insert name" column lists unique featured products by their featured product event ID. This allows you to aggregate revenue from one or more featured products. The featured product event ID is a unique identifier generated when a featured product is created.
- The "Offer ID" column allows you to identify the featured products with offers using the offer free text entered during the featured product creation.