Download and export monthly reports

You can use Play Console to download monthly reports about individual apps to help you track and understand your app's performance.

Types of reports

Detailed reports

Detailed reports include data on individual events:

Reviews
Financial: estimated sales, earnings, rewarded products and Korean Play balance funded

Aggregated reports

Aggregated reports include consolidated data (averages, daily totals and so on) for app statistics:

Statistics: installs, crashes, ratings and subscriptions
User acquisition: retained installers, buyers (7 days after install) and subscribers

Download reports

Open Play Console.
Click Download reports , and select Reviews, Statistics or Financial.
Under 'Select an application', type and select your app's name.
Select the year and month of the report you want to download.

Note: Financial reports include all apps in your account.

Download reports from Google Cloud Storage

Reports are available from Google Cloud Storage. Reports are generated daily and accumulated in monthly CSV files. They are stored in a private Google Cloud Storage bucket for your Google Play Developer account.

You can access reports using Google Cloud Storage on your browser or programmatically using gsutil. You can also use other tools to programmatically access your Cloud Storage bucket.

Tip: If you want to import your reports from Google Cloud Storage into BigQuery, you need to convert the CSV files from UTF-16 to UTF-8.

Find your Google Cloud Storage URI

You can copy your Google Cloud Storage URI by clicking the Copy Cloud Storage URI button next to the corresponding section header on the Download reports pages.

Your Cloud Storage URI begins with pubsite_prod_rev (For example, pubsite_prod_rev_01234567890987654321).

Download reports using a command line tool

Install the gsutil tool.
- Make sure that you authenticate your account using an account with access to Play Console.
- During the setup process, if you're using gsutil for the first time and don't have any other projects configured in Google Cloud Storage, you can type your app's name when you're prompted for a project ID.
Find your reporting bucket ID by clicking the Copy Cloud Storage URI button next to the corresponding section header on the Download reports pages.
- Your Cloud Storage URI begins with: pubsite_prod_rev (For example, pubsite_prod_rev_01234567890987654321).
Use the gsutil cp command to download reports.
- For additional commands to help you access your reports, go to the gsutil documentation.

Reports are organised in directories named after each type of report. CSV file names include the type of report, package name, time period and the dimension (if applicable).

Download reports using a client library and service account

Step 1: Create a service account

Open Google Developers Console.
If you already have a project, use the drop-down to select a project. If you don't have a project listed or want to create a new one, click Create project.
Select the Menu icon > Permissions > Service accounts > Create service account.
Follow the on-screen instructions and select Create.
Copy the email address listed.
- Example: [email protected]

Step 2: Add the service account on Play Console

Open Play Console.
Select Settings > User accounts and rights > Invite new user.
Paste or type the email address associated with your service account.
Based on the types of reports needed, select permissions.
- Tip: Read the Add developer account users and manage permissions article to understand the different access levels that users have and the rights that different permissions grant them.
Click Add user. Your service account will be added to your account.

Step 3: Fetch reports using an API call

Install the API client library for your preferred code language.
Configure the code performing the API call to use OAuth2 server-to-server authentication and to request permission to the OAuth2 scope (https://googleapis.com/auth/devstorage.read_only).
Issue authenticated API calls to fetch reports.

See an example (Python)

If you used Python to fetch reports, here's a code example:

import json

from httplib2 import Http

from oauth2client.client import SignedJwtAssertionCredentials

from apiclient.discovery import build

# Change these variables to fit your case

client_email = 'your service account here'

json_file = 'path_to_json_file_obtained_when_creating_the_service_account'

cloud_storage_bucket = 'pubsite_prod_rev_…'

report_to_download = ‘earnings/earnings_….zip’

private_key = json.loads(open(json_file).read())['private_key']

credentials = SignedJwtAssertionCredentials(client_email, private_key,

'https://googleapis.com/auth/devstorage.read_only')

storage = build('storage', 'v1', http=credentials.authorize(Http()))

print storage.objects().get(

bucket=cloud_storage_bucket,

object=report_to_download).execute()

Control access to Google Cloud Storage

Reports available on Google Cloud Storage use the same access restrictions that control data access in Play Console. This means that account users with access to areas of a Play Console account have access to the corresponding reports in Google Cloud Storage.

Account owners can update permissions for individual users at any time.

To access bulk reports, your 'View app information' permission must be set to 'Global'.
To download financial reports, your 'View financial data' permission must be set to 'Global'.

Commands and file formats for detailed reports

Crashes and ANRs

As of May 2018, you can no longer download detailed reports for crashes and ANRs.

Reviews

Command

gs://[developer_bucket_id]/reviews/reviews_[package_name]_YYYYMM.csv

File format

Field	Format	Optional	Examples and notes
Package name	String	NO	`com.company.app`
App version code	integer	YES	Production APKs only
App version name	String	YES
Reviewer language	String – ISO 639-1 two-letter abbreviation	YES	`en-GB`
Device	String	YES	`hammerhead`
Review Submit Date and Time	ISO_8601 including time, UTC time zone	NO	`2014-06-19T19:12:32Z`
Review Submit Millis Since Epoch	integer, milliseconds since epoch	NO
Review Last Update Date and Time	ISO_8601 including time, UTC time zone	YES	`2014-06-19T19:12:32Z`
Review Last Update Millis Since Epoch	integer, milliseconds since epoch	YES
Star Rating	integer (between 1 and 5)	NO
Review title	String, in the reviewer's local language (stripping newlines)	YES
Review Text	String, in the reviewer's local language (stripping newlines)	YES
Developer Reply Date and Time	ISO_8601 including time, UTC time zone	YES	`2014-06-19T19:12:32Z`
Developer Reply Millis Since Epoch	integer, milliseconds since epoch	YES
Developer Reply Text	String (stripping newlines and compressing whitespace)	YES
Review Link	String	YES	`https://play.google.com/apps/publish/?dev_acc=<...>#ReviewPlace:id=<..>`

Example

If you want to download all reports generated in 2014 from the report bucket ID pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/reviews/reviews_com.example.app_2014* /your/local/directory

Financial reports

Estimated sales

We recommend that you don’t rely on the number of columns in the CSV files for your automated reports.

About

You can use the estimated sales report to view low latency information about app, in-app product or subscription sales. This report contains the amount paid by buyers and doesn't deduct taxes or Google fees from the totals.

You can use this report for analytics or trend analysis, but it's not recommended for accounting. Instead, see the Earnings report.

You may notice differences between this report and your earnings for a number of reasons. For example, the estimated sales report doesn't take into account withholding taxes or chargebacks. This report contains amounts paid by buyers in their local currency and doesn't contain converted amounts in your payout currency.

Command

gs://[developer_bucket_id]/sales/salesreport_YYYYMM.zip

Example

If you want to download all reports generated in 2014 from the report bucket ID pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/sales/salesreport_2014* /your/local/directory

File format

Field	Format	Optional	Examples and notes
Order number	String	No	`GPA.1234-1234-1234-12345` Subscription Order IDs include the renewal cycle number at the end (for example, the first renewal is `GPA.1234-1234-1234-12345..0`, the second renewal is `GPA.1234-1234-1234-12345..1` and so on).
Order charged date	String	No	`2016-11-30` Date of this order based on the UTC time zone (in YYYY-MM-DD format).
Order Charged Timestamp	Integer	No	`1480507200` The UNIX timestamp when the order was charged to the user. Measured in seconds since epoch.
Financial status	String	No	`charged, refund, partial refund` and so on. If you fully refund an order after issuing a partial refund: The partial refund appears on a separate line The full refund line shows the remaining balance
Device model	String	No	`mako,` and so on. Android device model used to make the purchase. For subscription orders, this refers to the device used for the original purchase.
Product title	String	No	`coins, monthly subscription`and so on. Developer-specified name of the product. Displayed in the buyer's locale.
Product ID	String	No	`com.example.app` Package name of the app where the product was sold.
Product type	String	No	`paidapp,` `subscription, inapp`
SKU ID	String	No	`treasure_chest_for_new_users` Developer-specified unique ID of the product.
Currency of sale	String	No	`USD, EUR, THB` and so on.
Item price	Integer	No	`12,345.67` Shown in the buyer's local currency. With ',' as a thousands separator.
Taxes collected	Integer	Yes	`12,345.67` In the buyer's local currency. With ',' as a thousands separator.
Charged amount	Integer	No	`12,345.67` In the buyer's local currency. This is the sum of the item price and taxes collected. With ',' as a thousands separator.
City of buyer	String	Yes	`Boston, Toronto`and so on. Only populated for sales where you are the Merchant of Record.
State of buyer	String	Yes	`MA, ON`and so on.
Postcode of buyer	String	Yes	`02140, M5B 1L6`and so on. Only populated for sales where you are the Merchant of Record.
Country of Buyer	String	No	`US, CA` and so on.
Base plan ID	String	Yes	`weekly` The base plan ID of the subscription. Only populated for subscriptions. Learn more.
Offer ID	String	Yes	`spring-offer` The offer ID of the subscription. Only populated for subscriptions. Learn more.
Group ID	Integer	Yes	`1234567891234567890` Unique ID is given when a developer account group is created. Learn more.
First USD 1 M eligible	String	Yes	`Yes,` `No` Populated only when a developer account group is set up. Learn more.
Promotion ID	String	Yes	`PP.C2fy7Ns0/+e2w, PP.P2fy7Ns0/+e2w, Points used only` Only populated for sales related to Play Points. Prefixes 'PP.C' and 'PP.P' define orders involving coupons and in-app product promotions respectively. Orders, where Play Points are spent directly, are also shown. Learn more.
Coupon value	Integer	Yes	`3.00` Shown in the buyer’s local currency. With ',' as a thousands separator. Only populated for sales related to Play Points coupons. Learn more.
Discount rate	Integer	Yes	`45, 55, 70` % discount rate used to specify the saving made by the user by spending Play Points compared to spending money. Only populated for sales related to Play Points. Learn more.
Featured products ID	Integer	Yes	`1234567891234567890` Unique ID is given when a developer creates a featured product. Learn more.
Price experiment ID	String	Yes	`5697329857888256(Variant B)` Price experiment ID and experiment arm

Earnings

We recommend that you don’t rely on the number of columns in the CSV files for your automated reports.

About

You can use the earnings report to understand your payout and transactions. Each line in the report represents a type of transaction, like when you charge a customer money or pay Google a fee, along with the original and converted amounts.

Earnings reports contain transactions from the previous month. You'll receive the payout several weeks after the earnings report becomes available.

The earnings report is generated once a month and is typically available by the fifth of the following month. Occasionally, Google may make adjustments to your earnings to correct miscalculations. If this happens, we'll contact you to inform you of the issue and will create an additional earnings file containing only the adjusted transactions for your records.

Notes:

Google fees are now visible for all transactions, regardless of whether Google is Merchant of Record for products sold.
The earnings report does not include chargebacks.
A single file is generated for the earnings report for transactions each month.
Taiwan withholding tax is paid out in the prior month to when it’s reported

Command

gs://[developer_bucket_id]/earnings/earnings_YYYYMM.zip

Example

If you want to download all reports generated in 2014 from the report bucket ID pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/earnings/earnings_2014* /your/local/directory

File format

Field	Format	Optional	Examples and notes
Description	String	No	`GPA.1234-1234-1234-12345` Subscription order IDs include the renewal cycle number at the end (for example, the first renewal is `GPA.1234-1234-1234-12345..0`, second renewal is `GPA.1234-1234-1234-12345..1` and so on).
Transaction date	String	No	`30 Nov 2016` Date of this order is based on the Pacific Time Zone (in MMM DD, YYYY format). Note that the transaction timestamp may have the following month recorded since reports are generated by issue timestamp.
Transaction time	String	No	`12:00:00 p.m. PDT`
Tax Type	String	Yes	`Third-party tax` Blank for non-tax lines.
Transaction Type	String	No	`Charge, Google fee, tax, charge refund, Google fee refund, charge rebill, tax rebill, Google fee rebill, adjustment.`
Refund type	String	Yes	`Full, partial` Refunds where the buyer was reimbursed their full spend will be marked as 'Full'. Refunds for part of a user’s payment amount will be marked as 'Partial'.
Product Title	String	No	`coins, monthly subscription`and so on. Developer-specified name of the product. Shown in the buyer's locale.
Product ID	String	No	`com.example.app` Package name of the app where the product was sold.
Product type	Integer	No	`0,1` Used to identify the type of product sold. '0' represents the sale of a paid app, '1' represents the sale of an in-app product or subscription.
SKU ID	String	No	`treasure_chest_for_new_users` Developer-specified unique ID of the product.
Hardware	String	No	`mako,`and so on. Android device model used to make the purchase. For subscription orders, this refers to the model used for the original purchase.
Buyer country	String	No	`US, CA`and so on.
Buyer state	String	Yes	`MA, ON`and so on.
Buyer postal code	String	Yes	`02140, M5B 1L6`and so on.
Buyer currency	String	No	`USD, EUR, THB,`and so on.
Amount (buyer currency)	Integer	No	`12345.67` Total amount for this invoice line before currency conversion.
Currency Conversion Rate	Integer	No	`0.56789` Exchange rate used when converting buyer amounts to payout amounts in merchant currency.
Merchant Currency	String	No	`USD, EUR, THB,`and so on. Currency to which the order was converted. This is the local currency you are paid in.
Amount (Merchant Currency)	Integer	No	`12345.67` Total amount for this invoice line after currency conversion.
Base plan ID	String	Yes	`weekly` The base plan ID of the subscription. Only populated for subscriptions. Learn more.
Offer ID	String	Yes	`spring-offer` The offer ID of the subscription. Only populated for subscriptions. Learn more.
Group ID	Integer	Yes	`1234567891234567890` Unique ID is given when a developer account group is created. Learn more.
First USD 1 M eligible	String	Yes	`Yes,` `No` Populated only when a developer account group is set up. Learn more.
Service fee %	Integer	Yes	`15`, `30`
Fee description	String	Yes	`SUBSCRIPTIONS` Detail given for the Google service fee calculation.
Promotion ID	String	Yes	`PP.C_x0a08trvC1, PP.PdYfn342Ox10, pass-QbTfn350O810. Used by Points and Pass` Only populated for sales related to Play Points and Play Pass. Prefixes 'PP.C' and 'PP.P' define orders involving Play Points coupons and in-app product promotions respectively. Orders where Play Points are spent directly are also shown. Prefix 'pass' defines orders where users applied vouchers that were provided as a part of their Play Pass subscription.

Invoice billing

We recommend that you don’t rely on the number of columns in the CSV files for your automated reports.

About

If you have enrolled in either the alternative billing or external offers programmes and have reported transactions to Google Play, you can use the invoice billing report to understand your transactions and Google service fee dues that are invoiced to you.

The invoice billing report contains transactions from the prior month in a single CSV file. The report provides a per-transaction breakdown of user charge, Google service fee and tax amount if applicable. Information such as service fee percentage and currency conversion rate are included to help understand how the invoice amount of service fees are calculated.

Note:

The invoice billing report is generated once per month, and is typically available by the fifth of the following month.
Google fee or tax lines rounded to zero in billing currency are excluded from the report.

Command

gsutil cp -r gs://[developer_bucket_id]/invoice_billing_reports/invoice_billing_report_YYYYMM.zip /your/local/directory

Example

If you want to download all reports generated in 2024 from the report bucket ID pubsite_prod_rev_0123456789, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/invoice_billing_reports/invoice_billing_report_2024* /your/local/directory

File format

Date of the transaction based on the Pacific time zone.

Field	Format	Optional	Examples and notes
Invoice ID	String	No	`1234567890` ID that aligns with the number displayed on your invoice.
Programme	String	Yes	`User Choice Billing, Alternative Billing Only, External Offers` Only set for Google fee lines.
External transaction ID	String	No	`com.example.app:1a2b3c4e5f`
Transaction date	String	No	`July 1, 2024` Date of the transaction based on the Pacific time zone.
Transaction timestamp	Integer	No	`1719849600` The UNIX timestamp of the transaction. Measured in seconds since epoch.
Transaction type	String	No	`User charge, Google fee, Tax, User charge refund, Google fee refund, Tax refund, User charge partial refund, Google fee partial refund, Tax partial refund`
Tax type	String	Yes	`VAT / GST` Only set for tax lines.
SKU type	String	No	`In-app product, Subscription`
Package ID	String	No	`com.example.app` Package name of the app where the product was sold.
Sale country	String	No	`US, KR, and so on.`
Tax-exclusive item price (sale currency)	Decimal	Yes	`12.34` Price of the product in sale currency excluding tax. Only set for user charge lines.
Sale currency	String	No	`USD, KRW, and so on.` Buyer's local currency.
Amount due (sale currency)	Decimal	Yes	`1.23 or -1.23` Amount due in sale currency. Only set for Google fee and tax lines. Positive for charged amount and negative for refund or partial refund amounts.
Currency conversion rate	Decimal	No	`1.076` Exchange rate used when converting the amount due from sale currency to billing currency.
Billing currency	String	No	`USD, EUR, and so on.`
Amount due (billing currency)	Decimal	Yes	`1.32` Amount due in billing currency. Only set for Google fee and tax lines. Positive for charged amount and negative for refund or partial refund amounts.
Group ID	Integer	Yes	`1234567891234567890` Unique ID is given when a developer account group is created. Learn more.
First USD 1 M eligible	String	Yes	`Yes, No` Populated only when a developer account group is set up. Learn more.
Service fee %	Integer	Yes	`11, 26, and so on`
Fee description	String	Yes	`SUBSCRIPTIONS, MEDIA_PARTNERSHIPS, and so on` Detail given for the Google service fee calculation.

Korean Play balance funded

About

If you are a merchant that is required to issue cash receipts in South Korea under applicable rules and regulations, or if you voluntarily have registered to issue cash receipts, then you must issue cash receipts upon request by app purchasers for a paid app or in-app product purchases made with Google Play gift cards in Korean Won (KRW).

The Korean Play balance funded report contains Play balance sales made in Korean Won, for the purpose of sending a cash receipt to the user.

Note: Users can add to Play balance from multiple sources, including promotional credit from Google or our partners. Before issuing a cash receipt, it's important to ensure that the user added to their balance using a cash equivalent (for example, a gift card).

Command

gs://[developer_bucket_id]/play_balance_krw/play_balance_krw_YYYYMM.zip

Example

If you want to download all reports generated in 2018 from the report bucket ID pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/play_balance_krw/play_balance_krw_2018* /your/local/directory

File format

Field	Format	Optional	Examples and notes
Order number	Integer	No	`GPA.1234-1234-1234-12345` Subscription order IDs include the renewal cycle number at the end (for example, the first renewal is `GPA.1234-1234-1234-12345..0`, second renewal is `GPA.1234-1234-1234-12345..1` and so on).
Order charged date	String	No	`2016-11-30` Date of this order based on the UTC time zone (in YYYY-MM-DD format).
Financial status	String	No	`Charged, refund and so on.`
Play balance funding amount	String	No	`12,345.67` Amount of the transaction.
Play Balance Currency	String	No	`KRW` For Korean Play balance funded reports, this is always Korean Won (KRW).
Order Charged Timestamp	Integer	No	`1480507200` The UNIX timestamp when the order was charged to the user. Measured in seconds since epoch.

Subscriptions

Cancellation survey responses

Command

gs://[developer_bucket_id]/subscriptions/cancellations/freeform_[package_name].csv

File format

Field	Format	Optional	Examples and notes
Cancellation date	String	No	`2016-11-30`
SKU ID	String	Yes	`treasure_chest_for_new_users` Developer-specified unique ID of the product.
Country	String	No	`US, CA, etc.`
Response	String	No

Commands and file formats for aggregated reports

Statistics

Installs

Command

gs://[developer_bucket_id]/stats/installs/installs_[package_name]_yyyyMM_[dimension].csv

File format

Field	Format	Optional	Example
Date	YYYY-mm-dd	NO	`2014-06-19`
Package name	String	NO	`com.my.app`
Device (or any other supported dimension)	String	YES	`hammerhead`
Current Device Installs	integer	NO
Installs On Active Devices	integer	NO
Daily Device Installs	integer	NO
Daily Device Uninstallations	integer	NO
Daily Device Upgrades	integer	NO
Current User Installs	integer	NO
Total User Installs	integer	NO
Daily User Installs	integer	NO
Daily User Uninstalls	integer	NO

Supported dimensions

Dimension	File name
App version code	`..._app_version.csv`
Operator	`..._carrier.csv`
Country	`…_country.csv`
Device	`..._device.csv`
Language	`..._language.csv`
Android OS Version	`..._os_version.csv`

Example

If you want to download all reports generated in 2014 from the report bucket ID pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/stats/installs/installs_com.example.app_2014* /your/local/directory

Crashes

Note: As of January 2018, exports include data from the new data source and match the information on your app's Statistics page. Exports from before January 2018 are only available for data collected from the previous data source.

Command

gs://[developer_bucket_id]/stats/crashes/crashes_[package_name]_yyyyMM_[dimension].csv

File format

Field	Format	Optional	Example
Date	YYYY-mm-dd	NO	`2014-06-19`
Package name	String	NO	`com.my.app`
Device (or any other supported dimension)	String	YES	`hammerhead`
Daily crashes	integer	NO
Daily ANRs	integer	NO

Supported dimensions

Dimension	File name
App version code	`..._app_version.csv`
Device	`..._device.csv`
Android OS Version	`..._os_version.csv`

Example

If you want to download all reports generated in 2014 from the report bucket ID pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/stats/crashes/crashes_com.example.app_2014* /your/local/directory

Ratings

Command

gs://[developer_bucket_id]/stats/ratings/ratings_[package_name]_yyyyMM_[dimension].csv

File format

Field	Format	Optional	Example
Date	YYYY-mm-dd	NO	`2014-06-19`
Package name	String	NO	`com.my.app`
Device (or any other supported dimension)	String	YES	`hammerhead`
Daily Average Rating	%.2f	YES
Total Average Rating	%.2f	Yes	`4.16`

Supported dimensions

Dimension	File name
App version code	`..._app_version.csv`
Operator	`..._carrier.csv`
Country	`…_country.csv`
Device	`..._device.csv`
Language	`..._language.csv`
Android OS Version	`..._os_version.csv`

Example

If you want to download all reports generated in 2014 from the report bucket ID pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/stats/ratings/ratings_com.example.app_2014* /your/local/directory

Subscriptions

Command

gs://[developer_bucket_id]/financial-stats/subscriptions/subscriptions_[package_name]_[product_id]_yyyyMM_[dimension].csv

File format

Field	Format	Optional	Examples and notes
Date	YYYY-MM-DD	NO	`2022-01-01` Date of this order based on the UTC time zone (in YYYY-MM-DD format)
Package name	String	NO	`com.example.app`
Product ID	String	NO	`Premium access`
Country	String	NO	`US, CA and so on.`
New subscriptions	Number	NO	`1234`
Cancelled subscriptions	Number	NO	`1234`
Active subscriptions	Number	NO	`1234`
Base plan ID	String	NO	`weekly`
Offer ID	String	NO	`spring-offer`

Note: For more information on new, cancelled and active subscription statistics, go to review your app's revenue and buyer data.

Supported dimensions

Dimension	File name
Country	`…_country.csv`

User acquisition

The retained installers and buyers reports provide programmatic access to data for the old acquisition report. This export has been replaced by a new programmatic export, which includes data for the Shop analysis and Conversion analysis pages in Play Console. It became available in March 2021.

The old reports were removed in October 2021.

Make sure that you read How do I download acquisition data? to know more.

Note: The subscribers report is no longer supported as of November 2019. To find out more, make sure that you read about acquisition sources and metrics.

Retained Installers (old export – available until August 2021)

Command

gs://[developer_bucket_id]/acquisition/retained_installers/retained_installers_[package_name]_yyyyMM_[dimension].csv

File format

Field	Format	Optional	Examples and notes
Date	YYYY-mm-dd	NO	Date the user visited your Store Listing Note: Adding unique Store Listing Visitors across several days will result in a higher number of Store Listing Visitors than what you see in weekly or monthly cohort views. Weekly and monthly cohort views count each visitor once, even if they visit multiple times.
Acquisition channel	String	YES	`Organic, Google Ads, UTM-Tagged` Present for 'Acquisition channel' dimension Note: 'Play Store (organic)' channel is the sum of 'Play Store (organic) search' and 'Play Store (organic) browse'. To avoid double-counting visitors in this report, ignore either the total 'Play Store (organic)' row or both search and browse rows.
Country	String	YES	Present for 'Country' and 'Country (Play Store organic)' dimensions
UTM source/campaign	String	YES	Present for 'Tracked channels (UTM)' dimension
Keyword	String	YES	`Example: 'games'` Present for 'Play Store Search (organic)'
Store Listing visitors	Integer	NO
Installers	Integer	NO
Visitor-to-Installer conversion rate	Decimal	NO
Median Visitor to Installer conversion rate benchmark	Decimal	YES	Not populated as of August 2019. An updated set of benchmarks, using a new calculation, is available on the acquisition reports page. To find out more, make sure that you read Conversion rate peer comparison for Play Store traffic.
Installers retained for 1 day	Integer	NO
Installer-to-1 day retention rate	Decimal	NO
Installers retained for 7 days	Integer	NO
Installer-to-7 days retention rate	Decimal	NO
Installers retained for 15 days	Integer	NO
Installer-to-15 days retention rate	Decimal	NO
Installers retained for 30 days	Integer	NO
Installer-to-30 days retention rate	Decimal	NO

Supported dimensions

Dimension	File name
Acquisition channel *	`..._channel.csv`
Country	`..._country.csv`
Country (Play Store organic)	`..._play_country.csv`
Play Store (organic) search	`..._play_search.csv`
Tracked channels (UTM)	`..._utm_tagged.csv`

* Note: The 'Play Store (organic)' channel is the sum of 'Play Store (organic) search' and 'Play Store (organic) browse'. To avoid double-counting visitors in this report, ignore either the total 'Play Store (organic)' row or both search and browse rows.

The Google Search (organic) dimension is no longer supported as of June 2019.

Store performance (new export – available March 2021)

CSV names

Each CSV file available contains data for one month and a breakdown. CSVs are given structured names that reflect which year, month and report breakdown they cover, according to the following pattern:

File name format: store_performance_[package_name]_[yyyyMM]_[breakdown].csv

Notes:

The package name will be included in the file name as is, with any special characters if present ('.' or '_').
yyyyMM represents the year and month, e.g. 202101.

Command

gs://[developer_bucket_id]/stats/store_performance/store_performance_[package_name]_[yyyyMM]_[breakdown].csv

File format

Field	Format	Optional	Example	Description
Date	YYYY-mm-dd	NO	`2021-01-01`	Date the user visited your Store Listing
Package name	String	NO	`com.example.app`	The package name owning the report data
Country/region	String	NO	`UK`	The country or region where the user’s Google Account is registered
Traffic source	String	NO	`Google Play search`	How the user got to your Store Listing: Google Play search Third-party referrals Google Play explore Note: Can be `Other` if this value does not reach certain minimum thresholds
Search term	String	YES	`app store`	The term that the user searched for before navigating to your Store Listing. Only available for Google Play search. Note: Can be `Other` if this value does not reach certain minimum thresholds
UTM source	String	YES	`google`	The value of the utm_source URL parameter in deep links to your Store Listing. Only available for third-party referrals Note: Can be `Other` if this value does not reach certain minimum thresholds
UTM campaign	String	YES	`campaign`	The value of the utm_campaign URL parameter in deep links to your Store Listing. Only available for third-party referrals. Note: Can be `Other` if this value does not reach certain minimum thresholds
Store listing acquisitions	Integer	NO	`10`	The number of users who visited your Store Listing and installed your app, who didn't have it installed on any other devices at the time.
Store Listing visitors	Integer	NO	`100`	The number of users that visited your Store Listing who didn't already have your app installed on any of their devices
Store Listing conversion rate	Decimal	NO	`0.1`	The percentage of Store Listing visitors who installed your app Note: Does not include visits or installs from users who already have your app installed on another device

Available breakdown structure

The following breakdowns are available:

Breakdown name Fields in each CSV (in order):

Breakdown name	Fields in each CSV (in order):
`country` Example file name: `store_performance_com.example.app_202012_country.csv`	Date, package name, country, Store Listing acquisitions, Store Listing visitors, Store Listing conversion rate
`traffic_source` Example file name: `store_performance_com.example.app_202012_traffic_source.csv`	Date, package name, traffic source, search term, UTM source, UTM campaign, Store Listing acquisitions, Store Listing visitors, Store Listing conversion rate

country

Example file name:

store_performance_com.example.app_202012_country.csv

Date, package name, country, Store Listing acquisitions, Store Listing visitors, Store Listing conversion rate

traffic_source

Example file name:

store_performance_com.example.app_202012_traffic_source.csv

Date, package name, traffic source, search term, UTM source, UTM campaign, Store Listing acquisitions, Store Listing visitors, Store Listing conversion rate

Escaping scheme

Double up any double quotes. (" -> "")
If a cell contains any tabs, new lines, double quotes or commas, put double quotes around the cell. (... -> "...")

Example

If you want to download all reports generated in 2020 from the report bucket ID pubsite_prod_0123456789 for your app with the package name com.example.app, the command is

gsutil cp -r gs://pubsite_prod_0123456789/stats/store_performance/store_performance_com.example.app_2020* /your/local/directory

Buyers (seven days after install – available until August 2021)

Command

gs://[developer_bucket_id]/acquisition/buyers_7d/buyers_7d_[package_name]_yyyyMM_[dimension].csv

File format

Field	Format	Optional	Examples and notes
Date	YYYY-mm-dd	NO	Date the user visited your Store Listing Note: Adding unique Store Listing Visitors across several days will result in a higher number of Store Listing Visitors than what you see in weekly or monthly cohort views. Weekly and monthly cohort views count each visitor once, even if they visit multiple times.
Acquisition channel	String	YES	`Organic, Google Ads, UTM-Tagged` Present for 'Acquisition channel' dimension Note: 'Play Store (organic)' channel is the sum of 'Play Store (organic) search' and 'Play Store (organic) browse'. To avoid double-counting visitors in this report, ignore either the total 'Play Store (organic)' row or both search and browse rows.
Country	String	YES	Present for 'Country' and 'Country (Play Store organic)' dimensions
UTM source/campaign	String	YES	Present for 'Tracked channels (UTM)' dimension
Keyword	String	YES	`Example: 'games'` Present for 'Play Store Search (organic)'
Store Listing visitors	Integer	NO
Installers	Integer	NO
Visitor to Installer conversion rate	Decimal	NO
Median Visitor to Installer conversion rate benchmark	Decimal	YES	Not populated as of August 2019. An updated set of benchmarks, using a new calculation, is available on the acquisition reports page. To find out more, make sure that you read Conversion rate peer comparison for Play Store traffic.
Buyers	Integer	NO
Installer to Buyer conversion rate	Decimal	NO
Repeat Buyers	Integer	NO
Installer to Repeat Buyer conversion rate	Decimal	NO
Buyer to Repeat Buyer conversion rate	Integer	NO

Supported dimensions

Dimension	File name
Acquisition channel *	`..._channel.csv`
Country	`..._country.csv`
Country (Play Store organic)	`..._play_country.csv`
Play Store (organic) search	`..._play_search.csv`
Tracked channels (UTM)	`..._utm_tagged.csv`

The Google Search (organic) dimension is no longer supported as of June 2019.

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Supported dimensions

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User acquisition

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Supported dimensions

CSV names

Command

File format

Available breakdown structure

Command

File format

Supported dimensions

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