Deciding what tags to add
You should choose tags that are the most obviously relevant to your app. It should be very clear to a user who is unfamiliar with the app why the tag is relevant based on the store listing or initial in-app experience.
For example, a multiplayer racing game with vintage cars might have the tags 'Racing' and 'Car racing' because they reflect what the game involves. This game should not have tags like 'Stunt driving' (the fact that you could do stunts does not make it a stunt driving game) or tags for related game genres that might attract similar players (such as 'Motorcycle racing' or 'Truck racing').
We recommend that you only change your app’s tags if you make significant changes to the content or functionality of your app. In which case you should re-evaluate your tags to ensure that the five most relevant tags are selected.
You can also use accessibility tags to signal your app’s compatibility with the various assistive technologies users leverage to engage with their Google devices. Some of the accessibility tags that you can use include:
- Screen reader-friendly
- Visual assistance
- Hearing assistance
- Learning disability
- Motor assistance
- Accessible communication
Choose a category and add tags
Your app or game can have a maximum of five tags. If your app has more than five relevant tags, we recommend that you choose those that are most strongly associated with your app. Below are steps on how to choose a category and add tags to your app:
- Open Play Console.
- Select an app.
- On the left menu, select Grow users > Store presence > Store settings.
- In the 'App category' section, select an application type and category.
- In the same section, select Manage tags to start choosing and applying tags.
- Select tags under 'Suggested tags' to add them. If you think that other tags will better reflect your app or game, you can use Search tags, the category filter or scroll through the list under 'Other tags' to find and add them.
- Save your changes.
Note: It may take up to 24 hours for changes to be reflected on your app's page on Google Play.
Example categories
To see a list of categories for apps and games, select an option below.
Apps| Category | Examples |
|---|---|
| Art and design | Sketchbooks, painter tools, art and design tools, colouring books |
| Cars and vehicles | Car shopping, car insurance, car price comparison, road safety, car reviews and news |
| Beauty | Makeup tutorials, makeover tools, hair styling, beauty shopping, makeup simulators |
| Books and reference | Book readers, reference books, textbooks, dictionaries, thesaurus, wikis |
| Business | Document editor/reader, package tracking, remote desktop, email management, job search |
| Comics | Comic players, comic titles |
| Communications | Messaging, chat/IM, diallers, address books, browsers, call management |
| Dating | Matchmaking, courtship, relationship building, meeting new people, finding love |
| Education | Exam preparations, study-aids, vocabulary, educational games, language learning |
| Entertainment | Streaming video, movies, TV, interactive entertainment |
| Events | Concert tickets, sporting event tickets, ticket resales, movie tickets |
| Finance | Banking, payment, cashpoint finders, financial news, insurance, taxes, portfolio/trading, tip calculators |
| Food and drink | Recipes, restaurants, food guides, wine tasting and discovery, beverage recipes |
| Health and fitness | Personal fitness, workout tracking, diet and nutritional tips, health and safety |
| House and home | House and apartment search, home improvement, interior decoration, mortgages, real estate |
| Libraries and demo | Software libraries, technical demos |
| Lifestyle | Style guides, wedding and party planning, how-to guides |
| Maps and navigation | Navigation tools, GPS, mapping, transport tools, public transportation |
| Medical | Drug and clinical references, calculators, handbooks for healthcare providers, medical journals and news |
| Music and audio | Music services, radios, music players |
| News and magazines | Newspapers, news aggregators, magazines, blogging |
| Parenting | Pregnancy, infant care and monitoring, childcare |
| Personalisation | Wallpapers, live wallpapers, home screen, lock screen, ringtones |
| Photography | Cameras, photo editing tools, photo management and sharing |
| Productivity | Notepad, to-do list, keyboard, printing, calendar, backup, calculator, conversion |
| Shopping | Online shopping, auctions, coupons, price comparison, shopping lists, product reviews |
| Social | Social networking, check-in |
| Sports | Sports news and commentary, score tracking, fantasy team management, game coverage |
| Tools | Tools for Android devices |
| Travel and local | Trip booking tools, trip sharing, taxis, city guides, local business information, trip management tools, tour booking |
| Video players and editors | Video players, video editors, media storage |
| Weather | Weather reports |
Action, adventure, arcade, board, card, casino, casual, educational, music, puzzle, racing, role playing, simulation, sports, strategy, trivia, word.
Related content
- Learn more about how you can create a Google Play store listing in Play Academy.