Inappropriate Content

We don't allow apps that contain or promote sexual content or profanity, including pornography, or any content or services intended to be sexually gratifying. We don’t allow apps or app content that appear to promote or solicit a sexual act in exchange for compensation. We don’t allow apps that contain or promote content associated with sexually predatory behaviour or distribute non-consensual sexual content. Content that contains nudity may be allowed if the primary purpose is educational, documentary, scientific or artistic, and is not gratuitous.

Catalogue apps – apps that list book/video titles as part of a broader content catalogue – may distribute books (including both eBook and audiobook) or video titles containing sexual content, provided the following requirements are met:

• Book/video titles with sexual content represent a minor fraction of the app's overall catalogue.
• The app does not actively promote book/video titles with sexual content. These titles may still appear in recommendations based on user history or during general price promotions. 
• The app does not distribute any book/video title that contains child endangerment content, porn or any other sexual content defined as illegal by applicable law.
• The app protects minors by restricting access to book/video titles containing sexual content.

If an app contains content that violates this policy but that content is deemed appropriate in a particular region, the app may be available to users in that region, but will remain unavailable to users in other regions.

• Depictions of sexual nudity, or sexually suggestive poses in which the subject is nude, blurred or minimally clothed, and/or where the clothing would not be acceptable in an appropriate public context.
• Depictions, animations or illustrations of sex acts, or sexually suggestive poses or the sexual depiction of body parts.
• Content that depicts or are functionally sexual aids, sex guides, illegal sexual themes and fetishes.
• Content that is lewd or profane – including but not limited to content which may contain profanity, slurs, explicit text or adult/sexual keywords in the store listing or in-app.
• Content that depicts, describes or encourages bestiality.
• Apps that promote sex-related entertainment, escort services or other services that may be interpreted as providing or soliciting sexual acts in exchange for compensation, including, but not limited to compensated dating or sexual arrangements where one participant is expected or implied to provide money, gifts or financial support to another participant ('sugar dating').
• Apps that degrade or objectify people, such as apps that claim to undress people or see through clothing, even if labelled as prank or entertainment apps. 
•  Content or behaviour that attempts to threaten or exploit people in a sexual manner, such as creepshots, hidden camera, non-consensual sexual content created via deepfake or similar technology or assault content.

We don't allow apps that promote violence or incite hatred against individuals or groups based on race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, caste, immigration status or any other characteristic that is associated with systemic discrimination or marginalisation.

Apps that contain EDSA (educational, documentary, scientific or artistic) content related to Nazis may be blocked in certain countries, in accordance with local laws and regulations.

• Content or speech asserting that a protected group is inhuman, inferior or worthy of being hated.
• Apps that contain hateful slurs, stereotypes or theories about a protected group possessing negative characteristics (for example, malicious, corrupt, evil, etc.), or that explicitly or implicitly claim that the group is a threat.
• Content or speech trying to encourage others to believe that people should be hated or discriminated against because they are a member of a protected group.
• Content that promotes hate symbols such as flags, symbols, insignias, paraphernalia or behaviours associated with hate groups.

• Graphic depictions or descriptions of realistic violence or violent threats to any person or animal.
• Apps that promote self harm, suicide, eating disorders, choking games, or other acts where serious injury or death may result.

We do not permit terrorist organisations, or other dangerous organisations or movements that have engaged in, prepared for or claimed responsibility for acts of violence against civilians to publish apps on Google Play for any purpose, including recruitment.

We don't allow apps with content related to violent extremism, or content related to planning, preparing or glorifying violence against civilians, such as content that promotes terrorist acts, incites violence or celebrates terrorist attacks. If posting content related to violent extremism for an educational, documentary, scientific or artistic purpose, be mindful to provide relevant EDSA context.