Promotional content for in-app and in-game events and featured products

You can use promotional content to create events that will be displayed on the Google Play Store. These events can be time-limited events, major updates or offers that promote your app or game on Google Play and increase engagement and interactions with your users. You can tailor events for different audiences who visit the Play Store.

You can also use promotional content to create featured products that will be displayed on Google Play. Featured products allow you to sell your in-app items directly on Play. You can feature specific in-app products (IAPs) in different countries to tailor your international offer, or offer discounts to excite people and increase conversions.