Understand how shopping results are generated

About Google Shopping results

Products are ranked based on relevance, as well as your search terms and other Google activity. Unless they’re labeled “Sponsored” or “Ad,” Google is not compensated for clicks into results on Google Shopping.

Learn more about Google Shopping

Personalization

The products you see may be based on your searches, views, and other browsing on Google, as well as shopping preferences you’ve saved.

Shopping preferences

Edit your saved brands, liked styles, and more

Activity controls

Manage personalization based on your browsing history

About Shopping personalization

Content researched & written with AI

Product recommendations and insights are generated with the help of AI, which is used to research product information. It’s supported by Google’s Shopping data, aggregated from brands, stores, and other content providers.

Results labeled as “Top recommendations” are selected based on relevance to your search, ratings, price, and product features. Google isn’t compensated for clicks into these results.

Some titles on the shopping home page are written with help from AI.

Generative AI is experimental and info quality may vary.

About generative AI on Google

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