- Under "Create ads," click +New ad to create at least 2 active ads for each ad group. All ads should use the same URL that was submitted for the eligibility assessment.
Lear more about creating effective ads
Highlight what makes your organization unique. 100% tax deductible donations? Offer pick-up for large donations? Tell people! Highlight features or areas that make your organization stand out.
Call-to-action. Tell your users what they can do. Don’t ask them a question - be the answer. Are you looking for volunteers? Tell users what kind of service they could provide. Do you offer a hotline? Tell users how they can contact you. Calls to action like volunteer, donate today, sign up, call us, or learn more, make clear what the next steps are.
Use the space available to you. Expanded headline fields increase the clickable space of your ads, and allow you to communicate more to someone who’s searching before they decide whether to click through to your site.
2. Click Done.
3. Click Save and continue to review your campaign.
4. Review your campaign and click Continue to campaign to finish campaign creation.