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With free booking links, your booking site can appear across Google when users search for hotels. You can connect with more travellers and drive more bookings at no cost.
Free booking links display your site name or hotel name along with the room rate for the itinerary selected, allowing you to show the best rate to travellers. When users click on your link, they'll be taken directly to the landing page that you provide. Learn more about what makes up a hotel booking link
How to get started
Existing partners
If you're an existing Hotel Centre partner and you're participating in Hotel Ads, you're automatically eligible to show free booking links. Any property with a bid in a Hotel campaign, available rates and a landing page will be eligible. There's no cost for clicks on free booking links. Bids have no impact on the ranking of free booking links. Your Hotel ads will continue using the set bid price.
New hotels and booking partners
Hotels and hotel booking partners who don't have a Hotel Centre account but are interested in getting started with free booking links should visit our starter guide. If you're a hotel owner that uses a reservation system, you may already be connected to Google through your provider. Check with them, and they can set up your booking links for you.
Ranking
Hotel free booking links use a variety of signals to determine which links are best to show to users. These signals include consumer preference, value offered to the user, landing page experience and historical accuracy of the prices provided to Google as measured in our Price Accuracy Policy. Google's commercial relationship with the free booking link provider has no effect on ranking, nor can anyone pay for a higher ranking. Neither participation nor non-participation in Hotel Ads impacts ranking of free booking links. Learn how to optimise your free booking links with our best practices
Reporting and click tracking
You can view your free booking link performance data in your Hotel Centre account in the 'Reports' section. Learn more about performance reports for free booking links
If you want to track clicks using a third-party web analytics tool, you can add a dynamic landing page variable that lets you know when a click came from an ad or a free booking link. Learn more about tracking for free booking links
FAQ
1. How are free booking links different from existing Hotel ads?
2. Why are my paid ads showing below free listings?
3. Can a partner appear in both paid and free booking links for a single impression?
4. If I don't have a Hotel Centre account, how do I opt out of free booking links?
Hotel owners without a Hotel Centre account can either:
- Contact your integration partner and ask to opt out your property.
- Stop sending your price for that hotel to the integration partner. This will also stop Hotel ads from being served for that property.