Brands allow connectivity partners (channel managers, property management software providers, etc.) to group properties together under their respective property managers. You can associate brand-specific icons and display names to the set of properties belonging to a brand. By activating brands in your list feed, you'll help increase value for and brand awareness of your property managers.
Benefits of holiday rental brands on Google
- Increase visibility of your property managers' brands to travellers: Increase the reach of your customers' brands and holiday rentals with Google to find new travellers.
- Streamline your customer onboarding: Unlike prior versions, you're able to own the end-to-end process using the Travel Partner API and Hotel Centre UI to ensure frictionless programmatic onboarding of your property managers' brands.
- Drive direct bookings at no additional cost: Users will be pushed directly to your property manager's landing page to book their stay organically. No commissions or advertising spend is required for the referral traffic to your customers' websites.
How to configure holiday rental brands and icons
- There are multiple ways to configure brands and icons for your holiday rentals.
You can choose to use Travel Partner API or Hotel Centre upload. Refer to Brand support in the Hotel Centre for more details.