Google uses your property list to show your property information on relevant hotel searches. It's recommended that you provide up to date and accurate information for your property list, as it allows travellers to easily find your property on Google. This article talks about the best practices that you can follow to improve your visibility for travellers.
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Include all properties from your inventory in your hotel list.
- Share your full list of inventory with Google either using hotel list upload or hotel list pull.
- Turn on the properties that you want to show to travellers by using the Live on Google feature.
- If you're using the hosted hotel list method, you can include multiple languages in your hotel list to increase the likelihood of matching your property to an existing Google Maps location.
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Review your property match summary under the Properties tab in Hotel Centre.
- Use the 'Match status' column to find out if your properties are matched with a location on Google Maps.
- On the Properties page, select the Data issues tab.
- On the 'Data issues' tab, check the 'Match issues' column. If the reason for the match issues is 'No Google Maps match found on your listing', then check the 'Data issues' column for more details on why your property isn't matched and how to fix the match issues. Learn more about how to Resolve property matching issues.
- Filter match status by 'Not matched' and 'Map overlap' to view hotels with critical issues that may prevent property matching.
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Resolve your property match issues using the manual match tool.
- Fix properties with no matches, an incorrect match or overlapping properties using the manual match tool.
- If you can't find your property on Google Maps, work with the hotel owner to add the missing property on Google Business Profile.
Note: Resolving your data issues increases the chance for your properties to be matched, but doesn't necessarily guarantee a match.
Get help
- To troubleshoot property mismatch issues, visit Property mismatch issues: Troubleshooting.
- For questions related to Google Business Profile, visit Google Business Profile Help.
- For other questions, contact the Hotel Ads team.