Using the Reports tab in Hotel Centre, you can view the number of free and paid booking link clicks that you've received per hotel ID, user country or device. You can also download a CSV file containing your booking links' click performance. If you don't have any booking link clicks, both the CSV file and the page will be empty.
To view booking link data, select Reports and then Performance in your Hotel Centre account.
Performance summary
Use the performance overview card at the top of the page to preview a summary of your booking links' key metrics (impressions, clicks and CTR) from the past 30 days. This data can take up to two to three days to fully populate in your report.
Booking link report
The booking link report table will show data for all hotel IDs for a selected date range. Each metric and attribute in the booking link report table can be displayed as a column, so that you can customise your report with the data that is most relevant to you.
Select Add a filter to view data based on user location or country, device type, hotel ID or hotel name. To view the data in more detail, try selecting multiple attributes at once. For example, you can filter by both hotel ID and user location to analyse those insights.
To add or remove columns on the report table:
- Click Add a grouping.
- Select the tick boxes next to the metrics that you want to display as columns.
- Click Apply.
The report will now show selected metrics.
Download a report
To download the booking link report, click the 3-dot menu to the right-hand side of the table and select Download as CSV.
Booking link impressions
The booking link impressions graph shows the number of impressions that your booking links received during a selected date range. Similar to the booking link clicks graph, data for all impression types will be shown.
The number of free booking link impressions is rounded to preserve user privacy. The number of paid booking link impressions isn't rounded.
Booking link clicks
The booking link clicks graph shows the number of clicks that your booking links received during a selected date range. By default, data for all click types will be shown. You can then click to show data based on hotel ID, user location, device type, property location, booking window days, length of stay, occupancy and brand.
Booking link click-through rate (CTR)
The booking link CTR graph shows the CTR for your booking links during a selected date range. By default, data for all CTR types will be shown.
Additional interactions
Additional interactions allows you to see the performance of non-booking clicks, such as website clicks.