Hotel campaigns let you set bids and compete for ads displayed alongside hotel search results on Google Search and Maps (see example).
To participate in Hotel campaigns, you must provide price and availability for rooms via a price feed (or work with an integration partner who provides the prices on your behalf). Hotel rooms must also meet listing requirements.
Because hotel prices change in response to available inventory, it's highly recommended that you work with a third-party integrator to integrate the following with Google search results:
- A hotel list, which includes the names, addresses and attributes (such as Wi-Fi access, parking and airport shuttle) of all of the properties that you'd like to show on Google
- Hotel prices that contain pricing and availability information about a hotel room for a selected itinerary
- A way to send these prices to Google by choosing a delivery mode
- Landing pages on which customers can book your property online
Find an integration partner
Third-party integrators provide your hotel rates and availability to Google and can also manage your Hotel campaigns. If you don't have an authorised integration partner, we'll help you to find one:
Direct integration
It's highly recommended that you work with an authorised integration provider to guide you through technical set-up. If, however, you prefer to integrate directly with Google, review the Hotels onboarding guide to check your eligibility for direct integration with Hotel Ads.