After a traveller clicks on a hotel in the hotel search unit (part of Google Search), they can click through to the details view for that hotel. This is where they'll find hotel booking links, along with additional property details including:
| Hotel name, class, address, phone number and links to the hotel website or directions. Also included in this section are the average user rating, highlights and a description of the hotel. Click the hotel name to view more details, including prices, hotel reviews, location information and photos. | |
| A 'Book a Room' button which takes travellers to a full listing of hotel booking links (which is also the 'Prices' tab). | |
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The booking module displays the top-ranked booking links and a link to view more prices (which will show all hotel booking links under the 'Prices' tab). Travellers can adjust prices by check-in and check-out date, as well as by the number of guests. In your price list, you can configure prices to change in response to what the traveller searches for. |
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View price by nightly rate, nightly total or stay total, allowing travellers to view a hotel’s rates and fees with additional context. This option is also available for all hotel booking links within the 'Prices' tab. |
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Booking link ads, which take travellers to a landing page for a hotel, OTA or metasearch engine where they can book a room in the selected hotel. You can configure this link to include a small logo and call out attractive hotel features or amenities. Clicks on these links are paid, and this section is labelled with an 'Ads' badge. |
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| Free booking links, which are listed under 'All options' on the 'Overview' and 'Pricing' tabs. Clicks on these links are free. |