Conditional and private rates are types of rate rules that can increase the price competitiveness and price accuracy of your ads. They allow you to offer hotel rates with lower prices, show proper local taxes and VAT, and accurately reflect your pricing structure for a given region or for certain groups of users. Learn more about the taxes and fees policy for hotels
Conditional rates
Conditional rates offer different rates for an itinerary based on the end user's device, location, language or signed-in status. Conditional rates may also be displayed to a randomised percentage of all users. Learn more about conditional rates
Private rates
Private rates can be booked only by members of specific groups of users: those on an audience list, members of a loyalty programme or members of Google One. Private rates may be displayed clearly in your ad, or hidden until a user clicks through to a partner's site, depending on the rules for each group. Some private rates can be shown to all users, but can only be booked by users who have signed up for a loyalty programme or membership group. Learn more about private rates
Create rate rules using the editor in Hotel Centre
You can define rate rules for conditional rates and private rates in the rate rules section of Hotel Centre. Learn more about managing and updating your rate rules