As part of Google’s screening and verification process, businesses seeking to advertise with Local Services Ads are required to complete appropriate background checks and have appropriate licenses and insurance, as applicable. These requirements may include, but aren't limited to:
Identity verification requirements
- Business owner identity verification (select verticals only)
- Fieldworker identity verification (select verticals only)
Background check requirements
- Business check
- Owner check
- Verified Google Business Profile (EMEA select countries only)
Business registration requirements
- Business check
- Verified Google Business Profile (EMEA select countries only)
Insurance requirements
- General liability insurance
- Professional liability insurance
- Verified Google Business Profile (EMEA select countries only)
License requirements
- Business license on state or province level
- Owner license on state or province level
- Verified Google Business Profile (EMEA select countries only)
Minimum review requirements
- Up to 5 reviews
- Verified Google Business Profile (EMEA select countries only)
Depending on your business type and the state or province and country in which you operate, additional requirements may also be necessary to advertise on Local Services Ads. Learn more About the screening and verification process.
We recommend starting the screening and verification process as soon as possible after you’ve created your Local Services Ads account. On average, this process takes 3–4 weeks to complete after submitting your documents.
To learn what’s required to complete your screening and verification and start advertising on Local Services, review your business’s requirements below.
Review your requirements by selecting your country and your business category
Auto care
Auto care businesses include services like towing, tire shop, car wash, auto repair shop, and auto body shop. Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
Towing
A towing service professional offers auto towing and roadside assistance.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Tire shop (currently available in California and Florida only)
A tire shop service professional installs and maintains automobile tires.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Car wash
A car wash service professional cleans car interiors and exteriors.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Auto repair shop
An auto repair shop service professional repairs and maintains automobiles.
Background check requirements
- Business check
- Owner check
- General liability insurance
- Professional liability insurance
- Garage keepers liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Auto body shop
An auto body shop service professional works on the exterior of damaged automobiles.
Background check requirements
- Business check
- Owner check
- General liability insurance
- Professional liability insurance
- Garage keepers liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Beauty (currently available in California and Florida only)
Beauty businesses include services like hair salon, barber shop, nail salon, waxing or hair removal, tattoo studio, and piercing studio. Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
Hair salon
Hair salons provide haircuts, coloring, styling, treatments, extensions, and braiding.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Barber shop
Barber shops provide shaves, beard and mustache grooming, trimming, treatments, and dyeing.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Nail salon
Nail salons provide manicures and pedicures.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Waxing or Hair removal
Waxing or hair removal services provide facial and body hair treatment, and eyebrow styling.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Tattoo studio
Tattoo studios provide permanent skin art and tattoo cover ups.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Piercing studio
Piercing studios provide piercings, such as ear, nose, tongue, navel, and more.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Health care
Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
Allergist
An allergist is a health care provider who specializes in the diagnosis and treatment of asthma, allergies, and other immunologic diseases.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Audiologist
An audiologist is a health care provider who specializes in the diagnosis and treatment of hearing loss and balance disorders.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Chiropractor
A chiropractor is a health care provider who specializes in the diagnosis, treatment, and management of conditions associated with the body's muscular, nervous, and skeletal systems.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Dentist
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Dermatologist
A dermatologist is a health care provider who specializes in the diagnosis, treatment, and management of conditions associated with the skin, hair, and nails.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Dietitian
A dietitian is a health care provider who specializes in the diagnosis and treatment of conditions associated with food and nutrition.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Occupational therapist
An occupational therapist is a health care provider who specializes in helping individuals improve their physical ability to perform daily tasks.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Ophthalmologist
An ophthalmologist is a health care provider who performs medical and surgical treatments for conditions associated with the eyes.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Optometrist
An optometrist is a health care provider who provides primary vision care and specializes in the diagnosis and treatment of vision changes and eye diseases.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Orthopedic surgeon
An orthopedic surgeon is a health care provider who specializes in surgical and nonsurgical treatment of injuries to the musculoskeletal system.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Orthodontist
An orthodontist is a health care provider who specializes in the diagnosis, treatment, and management of teeth and jaw irregularities.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Physical Therapist
A physical therapist is a health care professional who provides treatment and management for injuries or chronic conditions using massage techniques and exercises.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Plastic surgeon
A plastic surgeon is a health care professional who specializes in elective cosmetic surgery.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Podiatrist
A podiatrist is a health care provider who specializes in the diagnosis, treatment, and management of conditions associated with feet, ankles, and lower legs.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Primary care physician
A primary care physician is a health care professional who practices general medicine, provides routine checkups, and diagnoses and treats common medical conditions.
Background check requirements
- Provider check
- Practice check
Insurance requirements
- General liability insurance (practice)
- Professional liability or medical malpractice insurance (provider)
License requirements
- Practice license on state level*
- Provider license on state level*
Minimum review requirements
- One review
Other requirements
- National Provider Identifier (NPI) verification
Home services
Appliance repair
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Architect (currently available in California and Florida only)
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- Professional liability insurance*
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Bathroom remodeling
A bathroom remodeler is a service provider who upgrades and installs bathroom appliances and finishes.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Carpenters
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Carpet & Upholstery cleaning
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Countertop services
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Drain expert (currently available in California and Florida only)
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Electrician
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Fencing services
A fencing professional is a service provider who works on fence design, installation, repair, and maintenance, among other services.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Flooring services
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Foundations services
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Garage door
A garage door professional is a service provider who works with overhead and garage door systems, among other services.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
General contractor
A general contractor is a service provider who provides material and builds services necessary for building construction.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Handyman
A handyman is a service provider who is widely skilled in repairs focused on home improvement, fixes, or enhancements.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Home inspector
A home inspector assesses the safety and condition of a property, usually in the home services sector.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Home insulation (currently available in California and Florida only)
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Home security
Background check requirements
- Business check
- Owner check
- Field Worker check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Home theater
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
House cleaning
House cleaning professionals perform standard or deep cleans on offices or homes, among other services.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 5 reviews
HVAC
An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services.
Note: The HVAC category is considered an urgent category because consumers often call HVAC professionals for time-sensitive, urgent needs, such as a heater that is broken in freezing temperatures.
For this reason, HVAC professionals undergo an additional level of screening, which includes service professional background checks.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 5 reviews
Interior designer (currently available in California and Florida only)
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- Professional liability insurance*
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Junk removal
Junk removal professionals remove and dispose or donate appliances, waste, furniture, or other items.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Kitchen Remodeling
A kitchen remodeler is a service provider who upgrades features in the kitchen.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Landscaping services
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Lawn care
Lawn care professionals maintain lawns, including installation and maintenance, such as weed control, mowing, and seeding, among other services.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Locksmith
A locksmith is a service professional who works with locks, keys, and security systems among other services.
Note: The locksmith category is considered an urgent category because consumers often call locksmiths for time-sensitive, urgent needs, such as being locked out of a home, car, or office.
For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Moving
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Painter
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Pest control
Pest control professionals inspect and remove various types of pests, including bugs and rodents.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Plumber
Note: The plumbing category is considered an urgent category because consumers often call plumbers for time-sensitive, urgent needs, such as a hot water outage.
For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Pool cleaner
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Pool contractor
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Roofing
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 5 reviews
Sewage systems
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Siding services
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Snow removal
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Solar energy contractor
Solar energy contractors provide services, such as solar system installation, repair, and monitoring.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Tree service
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 5 reviews
Water damage services
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
- IICRC certification**
**Professionals with this certification may need additional licenses to repair water damage issues.
Minimum review requirements
- 3 reviews
Window cleaning
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Window repair
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- 3 reviews
Learning
Beauty school
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Dance instructor
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Driving instructor
Background check requirements
- Business check
- Owner check
- Instructor check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Language instructor
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Massage school
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Individual license on state level*
Minimum review requirements
- One review
Preschool
- N/A (U.S. preschools are required to renew proper licensing and background check information in accordance with their U.S. state requirements)
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- State level license/credential for each teacher or professional
Minimum review requirements
- One review
Tutor
Background check requirements
- Business check
- Owner check
- Instructor check
Insurance requirements
- N/A
License requirements
- N/A
Minimum review requirements
- One review
Miscellaneous
Miscellaneous businesses include services like storage, insurance agency, and cell phone or laptop repair. Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
Storage
Storage businesses provide self storage, document storage, and moving and storage, among other services.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Insurance agency (currently available in California and Florida only)
Storage businesses provide self storage, document storage, and moving and storage, among other services.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- Professional liability insurance*
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Cell phone and laptop repair
Cell phone or laptop repair services provide repairs for mobile devices, such as screen replacement, hardware and software repair, and data recovery.
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
People care
Child care
- N/A (U.S. child care centers are required to renew proper licensing and background check information in accordance with their U.S. state requirements)
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- State level license/credential for each child care professional
Minimum review requirements
- One review
Funeral home
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Individual license on state level*
Minimum review requirements
- One review
Pet care
Animal rescue
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Pet adoption
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Pet boarding
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Pet grooming
Background check requirements
- Business check
- Owner check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Pet training
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Veterinarian
Background check requirements
- Business check
- Owner check
Insurance requirements
- Professional liability insurance*
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Professional Services
Bankruptcy lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each bankruptcy lawyer in the firm
Minimum review requirements
- One review
Business lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each business lawyer in the firm
Minimum review requirements
- One review
Contract lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each contract lawyer in the firm
Minimum review requirements
- One review
Criminal lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each criminal lawyer in the firm
Minimum review requirements
- One review
Disability lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each disability lawyer in the firm
Minimum review requirements
- One review
DUI lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each DUI lawyer in the firm
Minimum review requirements
- One review
Estate lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each estate lawyer in the firm
Minimum review requirements
- One review
Family lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each family lawyer in the firm
Minimum review requirements
- One review
Financial planners
Background check requirements
- Business check
- Owner check
- Professional check
Insurance requirements
- Professional liability insurance*
License requirements
- License checks for each financial planner in the firm
Minimum review requirements
- N/A
Immigration lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each immigration lawyer in the firm
Minimum review requirements
- One review
IP lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each IP lawyer in the firm
Minimum review requirements
- One review
Labor lawyer
Labor law professionals provide advice and guidance for matters such as employment contracts, sexual harassment, unpaid overtime, whistleblowing, and wrongful termination, among other services.
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each labor lawyer in the firm
Minimum review requirements
- One review
Litigation lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each litigation lawyer in the firm
Minimum review requirements
- One review
Malpractice lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each malpractice lawyer in the firm
Minimum review requirements
- One review
Personal injury lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each personal injury lawyer in the firm
Minimum review requirements
- 5 reviews
Real estate agents and brokers
Background check requirements
- Business check
- Owner check
- Professional check
Insurance requirements
- Professional liability insurance*
- License checks for each real estate agent in the firm
In some states, real estate agents (including brokers and realtors) must complete a background check in order to secure a professional license. In those states, Local Services does not perform a separate background check. If a real estate agency is operating in a state where a separate business background check and business owner background check is required, it will be noted on their profile that they have passed both. See below for state-specific details.
Screened real estate agents whose profiles do not specifically note that they have passed business owner or business entity background checks, have received the Google Screened badge based on the background check requirement of their state’s professional licensing.
U.S. states that require background checks for real estate agents and brokers:
- Alaska
- Arkansas
- Connecticut
- Delaware
- Hawaii
- Idaho
- Indiana
- Kentucky
- Maine
- Maryland
- Massachusetts
- Michigan
- Montana
- New Hampshire
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Pennsylvania
- Vermont
Minimum review requirements
- 5 reviews
Real estate lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each real estate lawyer in the firm
Minimum review requirements
- One review
Tax lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each tax lawyer in the firm
Minimum review requirements
- One review
Tax specialist
Background check requirements
- Business check
- Owner check
- Professional check
Insurance requirements
- Professional liability insurance*
License requirements
- License checks for each tax specialist in the firm
Minimum review requirements
- One review
Traffic lawyer
- Business owner identity verification
- Fieldworker identity verification
Background check requirements
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each traffic lawyer in the firm
Minimum review requirements
- One review
Wellness
Acupuncturist
Background check requirements
- Business check
- Owner check
- Field Worker check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
First aid trainer
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Massage therapist
Massage therapists provide manual therapeutic treatment to the body's soft tissues and joints to promote wellness and alleviate pain and stress.
Background check requirements
- Business check
- Owner check
- Service professional check
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Personal trainer
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Weight loss service
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
Yoga studio
Background check requirements
- Business check
- Owner check
Insurance requirements
- N/A
License requirements
- Business license on state level*
- Owner license on state level*
Minimum review requirements
- One review
* = Where applicable by local law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.