As part of Google’s screening and verification process, businesses seeking to advertise with Local Services Ads are required to complete appropriate background checks and have appropriate licences and insurance, as applicable. These requirements may include, but aren't limited to:
Identity verification requirements
- Business owner identity verification (select verticals only)
- Fieldworker identity verification (select verticals only)
Background check requirements
- Business check
- Owner check
- Verified Google Business Profile (EMEA select countries only)
Business registration requirements
- Business check
- Verified Google Business Profile (EMEA select countries only)
Insurance requirements
- General liability insurance
- Professional liability insurance
- Verified Google Business Profile (EMEA select countries only)
Licence requirements
- Business licence on state or province level
- Owner licence on state or province level
- Verified Google Business Profile (EMEA select countries only)
Minimum review requirements
- Up to five reviews
- Verified Google Business Profile (EMEA select countries only)
Depending on your business type and the state or province and country in which you operate, additional requirements may also be necessary to advertise on Local Services Ads. Learn more about the screening and verification process.
We recommend starting the screening and verification process as soon as possible after you’ve created your Local Services Ads account. On average, this process takes 3–4 weeks to complete after submitting your documents.
To learn what’s required to complete your screening and verification and start advertising on Local Services, review your business’s requirements below.
Review your requirements by selecting your country and your business category
Home services
Appliance repair
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Carpenter
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Carpet and upholstery cleaning
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Worktop services
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Electrician
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Fencing services
A fencing professional is a service provider who works on fence design, installation, repair and maintenance, among other services.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Flooring services
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Foundations services
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Garage door
A garage door professional is a service provider who works with overhead and garage door systems, among other services.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
General contractor
A general contractor is a service provider who provides material and builds services necessary for building construction.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Handyman
A handyman is a service provider who is widely skilled in repairs focused on home improvement, fixes or enhancements.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Home inspector
A home inspector assesses the safety and condition of a property, usually in the home services sector.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
House cleaning
House cleaning professionals perform standard or deep cleans on offices or homes, among other services.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
HVAC
An HVAC professional installs, maintains and repairs furnaces and central air conditioning systems, among other services.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Rubbish removal
Junk removal professionals remove and dispose or donate appliances, waste, furniture or other items.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Landscaping services
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Lawn care
Lawn care professionals maintain lawns, including installation and maintenance, such as weed control, mowing and seeding, among other services.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Pest control
Pest control professionals inspect and remove various types of pests, including bugs and rodents.
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Plumber
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Pool cleaner
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Pool contractors
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Removals
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Roofing
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Siding services
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Snow removal
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Tree service
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Water damage services
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Window cleaning
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
Window repair
Business registration requirements
- Business check
Insurance requirements
- Public liability insurance
Licence requirements
- Business licence on a country level*
-
Minimum review requirement:
-
One review
-
* = Where applicable by local law. Google encourages you to review each provider’s profile to learn more about the licences it has checked.