You can include high-quality photos in your ads to help you stand out on Google and get more leads. When you add images to your Local Services Ads profile, you give potential customers a look into your business so that they know who you are and what to expect. To help you attract more customers, Local Services Ads is now featuring photos automatically pulled from your business’ Local Services profile in ad listings.
On this page
Benefits
The benefits of adding photos to Local Services Ads include:
- Better understanding: Give potential customers a better understanding of your business and how your services can meet their needs.
- Increased visibility: Showcase your services and stand out from your competitors.
- Ad ranking improvements: High quality photos may contribute to improved Local Services Ads rankings. Learn more About ad rankings.
- Improved engagement: Attract more customers and encourage them to click on your ad listing.
- Boost leads: Providers successfully uploading at least one photo to their Local Services profile could potentially see an average of 16% more leads than providers without any photos uploaded.*
*Google Data, North America, Home Services, Dec 2023 to Jan 2024, Based on findings from an experiment on Local Services Ads run for US and CA Home Services providers
How it works
Google has made the process of uploading images easier than ever, and the updated photo editor allows you to bulk upload, multi-select, and bulk delete photos.
- Photos can be uploaded on the Profile and Budget page in your LSA Profile.
- We recommend uploading several high-quality photos related to your business. Learn more about Local Services platform policies.
- Make sure your photos are properly sized and formatted.
- If you have existing photos in your Google Business profile, you’ll need to add them to your LSA profile to benefit from this feature.
What to expect
Local Services Ads already display important business information and credibility badges. The addition of photos aims to further enhance the ads appeal.
Photos will be displayed prominently in ad listings, making it easier for potential customers to see what your business has to offer.