Manage your business details between Google Business Profile and Google Local Services Ads

When you sign up for Local Services Ads through your Google Business Profile, select business details will be sourced from your Google Business Profile to help you complete the Local Services Ads sign-up. Some of these details will be editable in the Local Services Ads sign-up flow while others will be locked and can only be updated through your Google Business Profile.

The following business details are taken from your Google Business Profile and can only be edited or updated on Google Business Profile:

• Business Name
• Address
• Location type (for example, if there is a physical location customers can visit)

After you’ve completed the Local Services Ads sign-up process, any changes made to your business name, address and location type in Google Business Profile will automatically show in your Local Services Ads account. Learn how to Edit your Business Profile on Google.

Create a Local Services Ads account from Google Business Profile

For existing Google Business Profile:

1. Sign in to your Google Business Profile.
2. On Google Search, search for my business.
3. On the 'You manage these Business Profiles' panel click on View profile next to the business you want to update.
4. Click on the Advertise icon or click on the Next: Create your profile card to create an ad profile.
5. Follow the instructions and complete the signup flow.

For new Google Business Profile:

1. In the 'Personalise profile' step of the Google Business Profile sign-up flow, click on Claim your credit.

Related links

• Edit your ad
• Edit your opening hours
• Edit your business profile on Google Ads