With Local Services Ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ad. You can reply to messages, track bookings and manage all your leads anytime online and through the app (Android, iOS). Messaging is currently only available in the US and Canada.
Benefits of Local Services Ads
- Opportunity to appear in the Local Services Ads unit at the top of Google Search results.
- Connect with potential customers who are searching for services that you provide and are most likely to book.
- Make use of simple tools to help you get started and create a personalised profile.
- Use the mobile app to communicate with customers at any time (English only).
- Build trust with the Google Guarantee
or Google Screened
.
- Pay only for leads related to your business and the services that you offer.
- Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.
How Local Services Ads work
The Local Services unit is shown at the top of Google Search results when people search for the services that you offer in areas that you've chosen. Potential customers can click or tap on your ad to either call you or send you a message request (US only). They can also schedule a booking with you directly through your ad. Learn how to Manage leads and jobs (US only).
When a customer reaches out, you'll get an email and notification from the Local Services Ads app. From this point on, the lead is yours to turn into a customer.
To ensure that you continue to receive messages, respond to as many of them as you can (even if you decline to provide the requested service). If you regularly fail to answer calls or respond to messages, your ad ranking may be affected.
Google Screened ads
Google Screened helps professional service firms build a trusted reputation online. Businesses with this badge go through extensive background and licence checks. In the US, businesses with this badge go through extensive background and licence checks. In the UK, professionals with this badge are checked for licences (if applicable), as well as business registration and insurance.
On Local Services listings, you will find the Google Screened icon 
Google Guaranteed ads
Google Guarantee helps home service providers build a trusted reputation online. Providers with this badge go through extensive background and licence checks. In the US, providers with this badge go through extensive background and licence checks. In Europe, providers are checked for licences (if applicable), as well as business registration and insurance.
On Local Services listings, you will find the Google Guarantee badge next to these providers. Learn more about the Google Guarantee.
Licence Verified by Google Ads
The Licence Verified by Google badge helps users understand healthcare practices’ and providers’ qualifications and licensing. Providers and businesses with this badge go through extensive background and licence checks.
On Local Services listings, you will find the Licence Verified by Google icon
Pre-badge ads
We’re also offering a way for providers who have passed preliminary checks to begin getting leads from Local Services Ads while they’re completing the remaining required onboarding checks (all onboarding requirements are needed to go live with the Google Guarantee or Screened badges).
Requirements to go live with Pre-badge ads
- Licence (or business registration if we do not require you to submit your licence)
- Accepting that you have the appropriate licences to do business
- Reviews (subject to category requirements)
- Completed your billing and set your budget
Requirements to go live with Pre-badge ads for Professional verticals
- Licence (or business registration if we do not require you to submit your licence) in the US
- Business registration in the UK
- Headshots
- Reviews (subject to category requirements)
- Completed your billing and set your budget
With Pre-badge Ads, the provider’s Local Services listing will appear in consumer search results, but be placed under all providers who have completed all onboarding requirements and have obtained the Google badge.
Getting started
At this time, Local Services Ads are available only for certain service categories.
To check if Local Services Ads are available in your area, check your business eligibility.
- Acupuncturist
- Allergist
- Animal rescue
- Appliance repair services
- Architect (California and Florida only)
- Audiologist
- Vehicle body shop
- Vehicle repair shop
- Bankruptcy lawyer services
- Barber shop (California and Florida only)
- Bathroom remodelling
- Beauty therapy college
- Business lawyer services
- Carpet cleaning services
- Carpenters
- Car wash and detailing
- Mobile phone and laptop repair
- Child care
- Chiropractor
- Contract lawyer services
- Worktop services
- Criminal lawyer services
- Dance instructor
- Dentist
- Dermatologist
- Dietitian
- Disability lawyer services
- Drain expert (California and Florida only)
- Driving instructor
- Drink-driving lawyer services
- Electricians
- Estate lawyer services
- Family lawyer services
- Fencing services
- Financial planning services
- First aid training
- Flooring services
- Foundations services
- Funeral home
- Garage door services
- General contractor
- Handyman
- Hair removal (California and Florida only)
- Hair salon (California and Florida only)
- Home inspector
- Home insulation (California and Florida only)
- Home security
- Home theatre
- House cleaning services
- HVAC (heating or air conditioning)
- Immigration lawyer services
- Insurance agency (California and Florida only)
- Interior designer (California and Florida only)
- IP lawyer services
- Rubbish removal services
- Kitchen remodelling
- Labour lawyer services
- Landscaping services
- Language instructor
- Lawn care services
- Lawyers
- Litigation lawyer services
- Locksmiths
- Malpractice lawyer services
- Massage school
- Massage therapist
- Moving services
- Nail salon (California and Florida only)
- Occupational therapist
- Ophthalmologist
- Optician
- Orthodontist
- Orthopaedic surgeon
- Painter
- Personal injury lawyer services
- Personal trainer
- Pest control services
- Pet adoption
- Pet boarding
- Pet grooming
- Pet training
- Piercing studio (California and Florida only)
- Physical therapist
- Plastic surgeon
- Plumbers
- Podiatrist
- Pool cleaner
- Pool contractor
- Pre-school
- Primary care physician
- Real estate lawyer
- Property services
- Roofers
- Sewage system
- Siding services
- Snow removal
- Solar energy contractor
- Storage
- Tax services
- Tattoo studio (California and Florida only)
- Tyre shop (California and Florida only)
- Traffic lawyer services
- Tree services
- Towing
- Tutor
- Veterinarian
- Water damage services
- Weight loss service
- Window cleaning services
- Window repair services
- Yoga studio
Accessing your Local Services Ads account
You can access your Local Services Ads account at any time online and through the app (Android, iOS). Using these tools, you can:- Receive and manage leads
- Communicate with customers about their requests and record notes
- Track your leads
- View reports about your ad's performance
- Pause your ad if you’re too busy to accept new leads
- Adjust your budget
- Track your bookings (US and Canada only)
- Track your lead credits (US and Canada only)
- Provide Lead Feedback
- Ask for reviews (US and Canada only)
Get started
Sign up today or contact our sales team for more information or help with creating your account.
