3D Model Link [virtual_model_link]

Use the 3D Model Link [virtual_model_link] attribute to provide more visuals for your product. A 3D model can help shoppers see your product from different angles on Google Search. They can also use augmented reality to see how your product looks in their space.

Manufacturers can create 3D and AR models of their products on their own or with the help of a partner. The list of our partners include CGTrader, Epigraph, Ocavu, and VNTANA.

Note: You can use this attribute for shoes and home goods. The attribute is limited to products sold in the US.

An animation of a 3D model being used in a product listing on Google

When to use

Recommended for all products for which you have a 3D model. The attribute can be provided as part of your regular product feed in Manufacturer Center or, if you’re syncing your products from Merchant Center, it may be added directly to the Merchant Center products that are synchronized to Manufacturer Center.

Note: When you add links to a 3D model in your feed, we’ll review the 3D model before it appears in Google Search results (which may take up to 2 weeks). Make sure to also include the “3D experiences” destination, so we can provide additional hints in case your model can’t be shown.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type	URL (Must start with "http://" or "https://")
Limits	Up to 2000 characters
Supported file formats	glTF (.gltf), and GLB (.glb)
Repeated field	No

File format	Example value
Text (TSV)	`https://google.com/products/xyz.glb`
XML (Feeds)	`<g:virtual_model_link>https://google.com/products/xyz.glb </g:virtual_model_link>`

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet for your product to be shown on Google.

Use a 3D model. Your file shouldn’t exceed 15MB.
4K texture has the broadest support on mobile and is the largest recommended texture size. The largest allowable texture size we can display on mobile is up to 8K. Learn more about file requirements for model specifications.
Provide a valid URL in your product data. The link should point to a .gltf, or .glb file.
Your product should comply with our policies.
Review your 3D model. You can use a validation tool to verify if your 3D model works properly.
Make sure your URL can be crawled by Google. For example, ensure your robots.txt file is configured correctly. Learn more about robots.txt files.

If you don't follow these requirements, we won’t be able to use your 3D attribute for the product.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

Fix any errors with your 3D model. Make sure to resolve any warnings or errors that the validation tool shows for your model.

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